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Globalization of Markets
Govil S. K.,Jain Rashmi +1 more
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The globalization of markets and manufacturing has vastly increased international competition with respect to almost every product all over the world as mentioned in this paper, which is the ability to produce and/or sell goods/services in global markets in open competition with others.Abstract:
Globalization means the ability to produce and /or sell goods/services in global markets in open competition with others. Only the fittest will survive in open competition. There exists comprehensive foreign competition with respect to almost every product all over the world. The globalization of markets has vastly increased international competition. While pursuing the strategy of globalization, the firms have to face the challenges of managing human, technological, physical resources in the foreign markets. The globalization of markets and manufacturing has vastly increased international competition.read more
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Stereotyping global brands: Is warmth more important than competence?
TL;DR: In this paper, a conceptual model is proposed to answer the following research questions: (1) do consumers' perceptions of brand globalness/localness influence their stereotypical assessments of brands in terms of their warmth and competence, and (2) do these stereotypical dimensions impact consumer-brand identification and, through it, purchase intentions and brand ownership?
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The Integrative Justice Model for Marketing to the Poor: An Extension of S-D Logic to Distributive Justice and Macromarketing
TL;DR: The Integrative Justice Model (IJM) as mentioned in this paper is an independently derived model of normative marketing, which conforms in its key operational elements to the foundational premises (FPs) of the positive S-D logic and extends the S -D logic perspective to societal and ethical concerns.
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Who Buys Counterfeit Luxury Brands? A Meta-Analytic Synthesis of Consumers in Developing and Developed Markets
TL;DR: In this article, a meta-analysis synthesizes the influence of consumer demographics and psychographics on attitudes, intentions, and behaviors with regard to branded counterfeit luxury products, with these influences differing between developed and developing countries.
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Is there convergence across countries? a spatial approach
TL;DR: The minimum volume ellipsoid encompassing different groupings of countries is calculated, finding that during the 1960–2009 period, countries have not evolved significantly closer or similar to one another, although groups of countries based on their core-periphery status or membership in trade blocs exhibit increasing internal convergence and divergence between one another.
Posted Content
Corporate Social Responsibility: A Review on definitions, core characteristics and theoretical perspectives
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