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Globalization of Markets
Govil S. K.,Jain Rashmi +1 more
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The globalization of markets and manufacturing has vastly increased international competition with respect to almost every product all over the world as mentioned in this paper, which is the ability to produce and/or sell goods/services in global markets in open competition with others.Abstract:
Globalization means the ability to produce and /or sell goods/services in global markets in open competition with others. Only the fittest will survive in open competition. There exists comprehensive foreign competition with respect to almost every product all over the world. The globalization of markets has vastly increased international competition. While pursuing the strategy of globalization, the firms have to face the challenges of managing human, technological, physical resources in the foreign markets. The globalization of markets and manufacturing has vastly increased international competition.read more
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Understanding consumption. Marketing voice at the age of innovation
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Journal ArticleDOI
Deal proneness and national culture: evidence from the USA, Thailand and Kenya
Dheeraj Sharma,Satyendra Singh +1 more
TL;DR: In this paper, the authors examined the relationship between Hofstede's cultural dimensions, namely, power distance, individualism/collectivism, masculinity/femininity and uncertainty avoidance, and explored the role of store image as a moderator between culture and deal proneness.
Dissertation
Marketing adaptation strategy and export performance of Malaysian manufacturers: Moderating role of external market environment
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Journal ArticleDOI
Cross-National Applicability of a Parsimonious Measure of Acculturation to Global Consumer Culture.
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Journal ArticleDOI
Advancing global consumer culture research
TL;DR: In this paper, the authors focus on examining objective global brand performance data in four industries and discuss the practicality of global vs country-level marketing strategy and provide a perspective to the article by Cleveland and Bartsch.
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