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Globalization of Markets
Govil S. K.,Jain Rashmi +1 more
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The globalization of markets and manufacturing has vastly increased international competition with respect to almost every product all over the world as mentioned in this paper, which is the ability to produce and/or sell goods/services in global markets in open competition with others.Abstract:
Globalization means the ability to produce and /or sell goods/services in global markets in open competition with others. Only the fittest will survive in open competition. There exists comprehensive foreign competition with respect to almost every product all over the world. The globalization of markets has vastly increased international competition. While pursuing the strategy of globalization, the firms have to face the challenges of managing human, technological, physical resources in the foreign markets. The globalization of markets and manufacturing has vastly increased international competition.read more
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Economic analyses of differences in composition of seemingly identical branded food products in the Single Market
Ciaian Pavel,Di Marcantonio Federica,Colen Liesbeth,Nes Kjersti,Barreiro Hurle Jesus,Dessart François Jacques,Menapace Luisa,Russo Carlo,Colamatteo Annarita,Fathinejad Negin,Pagnanelli Maria Anna,Sansone Marcello,Twum Edward Kyei,Chryssochoidis George +13 more
TL;DR: In 2018, the European Commission's Joint Research Centre (JRC) developed and applied a harmonised methodology in 2018/2019, with the objective of bringing further evidence on whether the composition of various branded food products differed across Member States as mentioned in this paper.
Global Consumer Culture : A qualitative study on how consumers construct global selves through consumption.
Vladislav Enev,Shkumbin Ibrahimi +1 more
TL;DR: This research examines how consumer culture is influenced by products and images originating from other countries and other cultures and how these influences influence shopping habits.
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Prioritizing B2B marketing capabilities: Crossvergence in advanced and emerging economies
TL;DR: In this paper , the authors present an empirical test of a parsimonious conceptual model, identifying the key marketing capabilities driving customer satisfaction, sales revenue, and profitability at the strategic business unit (SBU) level.
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Antecedents of Brand Management Adaptation/Standardization and Its Influence on Firms’ Performance
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Africa In An Age Of Globalization
TL;DR: The authors examines the importance of global business to Africa and explores how African countries can strengthen their macroeconomic policies and structural reforms in order to achieve globalization of their economies, and evaluates the current state and future direction of globalization in Africa.
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