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Globalization of Markets
Govil S. K.,Jain Rashmi +1 more
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The globalization of markets and manufacturing has vastly increased international competition with respect to almost every product all over the world as mentioned in this paper, which is the ability to produce and/or sell goods/services in global markets in open competition with others.Abstract:
Globalization means the ability to produce and /or sell goods/services in global markets in open competition with others. Only the fittest will survive in open competition. There exists comprehensive foreign competition with respect to almost every product all over the world. The globalization of markets has vastly increased international competition. While pursuing the strategy of globalization, the firms have to face the challenges of managing human, technological, physical resources in the foreign markets. The globalization of markets and manufacturing has vastly increased international competition.read more
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Dissertation
Globalisation, Corporate Nationalism and Japanese Identity: Advertising Production and Signifying Practices of Nike and Asics
TL;DR: In this paper, the authors present a collection of publications arising from this Thesis, including acknowledgements, acknowledgements and a table of Table of contents of the conference proceedings and the proceedings.
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Preferences and Intentions of Seafood Consumers in Oman: An Empirical Analysis
TL;DR: This article examined the influence of product attributes and socio-economic, demographic, cultural, psychological, and market-related factors on "preferences" and "intention" of seafood connoisseurs.
Journal ArticleDOI
Fashion retailing in the new economy: the case of SMEs
TL;DR: In this paper, the authors identify how small to medium-sized enterprise fashion retailers can achieve a true understanding of customer trends to close the needs to offer gap in a highly dynamic sector.
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Toward Better Gender Equality? Portrayals of Advertising Models’ Occupational Status in Chinese Magazines
Ying Huang,Dennis T. Lowry +1 more
TL;DR: Wang et al. as discussed by the authors assessed women's occupational status portrayed in Chinese advertising through a content analysis of 1,524 models in 12 Chinese magazines and found that Western women were less likely than Chinese women to be shown in working roles, in Family roles, and more likely to be portrayed as Models.
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Consumer Ethnocentricity within the Environment of Economic Crisis
TL;DR: In this article, the authors examined consumer tendencies within the economic crisis, to examine consumer ethnocentrism among CEE consumers and its character and influence on buying domestic and foreign products.
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