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Globalization of Markets
Govil S. K.,Jain Rashmi +1 more
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The globalization of markets and manufacturing has vastly increased international competition with respect to almost every product all over the world as mentioned in this paper, which is the ability to produce and/or sell goods/services in global markets in open competition with others.Abstract:
Globalization means the ability to produce and /or sell goods/services in global markets in open competition with others. Only the fittest will survive in open competition. There exists comprehensive foreign competition with respect to almost every product all over the world. The globalization of markets has vastly increased international competition. While pursuing the strategy of globalization, the firms have to face the challenges of managing human, technological, physical resources in the foreign markets. The globalization of markets and manufacturing has vastly increased international competition.read more
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Dissertation
The influence of the global leadership and organizational behavior effectiveness project’s cultural dimensions on strategy execution: the example of German companies in India and Indian companies in Germany
TL;DR: In this article, the authors present a survey of the state-of-the-art research work in the field of finance and finance, focusing on the role of finance in the development of business processes.
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Going Global, Acting Local: Effects of Cultural Dimensions on Glocal Marketing in Malaysia
TL;DR: In this paper, the authors investigated the effects of Malaysian cultural dimensions on promotional activities and advertisement styles of international organizations in Malaysia website content analysis has been conducted to discover what initiatives international organizations use in their marketing activities based on the Malaysian culture dimensions Results show most companies are considering values of "collectivism and relationship orientation", "high context", "religion", and "hierarchism" as affecting factors, and apply approaches to fulfil the society's cultural needs regarding their marketing practices
When Being More Different and Less Visible Leads to Commitment and Justice for All
TL;DR: In this paper, a multi-company sample of 201 respondents employed by US firms each with more than 100 employees was used to investigate the relationship between demographic dissimilarity and affective commitment.
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Exploring the impacts of McService on customers’ loyalty: An emerging market’s perspective
TL;DR: Kim et al. as discussed by the authors examined the key service quality attributes that affect Korean consumers' loyalty toward McDonald's in Korea and found that social place and employee service quality are the two major dimensions that significantly affect Korean respondents' intent to return to McDonald's.
Message Strategies, Informativeness and Value Appealsin Chinese Television Advertising: An Empirical Study
TL;DR: In this article, the authors present a table of acknowledgements and acknowledgements for the work presented in this paper: https://www.saliency.com/ acknowledgements-and acknowledgements.
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