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Globalization of Markets
Govil S. K.,Jain Rashmi +1 more
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The globalization of markets and manufacturing has vastly increased international competition with respect to almost every product all over the world as mentioned in this paper, which is the ability to produce and/or sell goods/services in global markets in open competition with others.Abstract:
Globalization means the ability to produce and /or sell goods/services in global markets in open competition with others. Only the fittest will survive in open competition. There exists comprehensive foreign competition with respect to almost every product all over the world. The globalization of markets has vastly increased international competition. While pursuing the strategy of globalization, the firms have to face the challenges of managing human, technological, physical resources in the foreign markets. The globalization of markets and manufacturing has vastly increased international competition.read more
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Culture Change and Globalization: The Unresolved Debate between Cross-National and Cross-Cultural Classifications:
TL;DR: The authors examined the assumptions of culture homogeneity within nations and its stability in the current global context by using a sample of 720 respondents (207 in Canada, 263 in the US) and found that the assumption of homogeneity was false.
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Global convergence of consumer spending: Conceptualization and propositions
Ayse Ozturk,S. Tamer Cavusgil +1 more
TL;DR: In this paper, a new perspective derived from the convergence-divergence-cross-vergence (CDC) framework and the coevolution theory is proposed to define and conceptualize the convergence construct associated with consumer spending behavior.
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Ubiquitous manufacturing: overview, framework and further research directions
TL;DR: An attempt is made to provide an overview of the available UM literature by developing and classifying a contextual relationship among identified variables using an interpretive structural modelling technique, and further categorising these variables into four categories, depending upon their dependence and driving power, using cross-impact matrix multiplication (MICMAC) analysis.
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Needed B2B marketing capabilities: Insights from the USA and emerging Latin America
TL;DR: In this article, the authors examine B2B marketing capabilities of firms in Chile, Mexico and Peru (as Latin American countries), seeking conceptual issues in order to comprehend their business perspectives and contribute to the almost nonexistent body of research in this region.
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New Technology Mirrors Old Habits: Online Buying Mirrors Cross-National Variance of Conventional Buying
TL;DR: De Mooij et al. as mentioned in this paper examined the relationship between Internet shopping and national cultural differences, controlling for financial variables, and found that culture, relative to national wealth, is a significant predictor of Internet buying differences, supporting predictions from prior research.
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