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Globalization of Markets
Govil S. K.,Jain Rashmi +1 more
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TLDR
The globalization of markets and manufacturing has vastly increased international competition with respect to almost every product all over the world as mentioned in this paper, which is the ability to produce and/or sell goods/services in global markets in open competition with others.Abstract:
Globalization means the ability to produce and /or sell goods/services in global markets in open competition with others. Only the fittest will survive in open competition. There exists comprehensive foreign competition with respect to almost every product all over the world. The globalization of markets has vastly increased international competition. While pursuing the strategy of globalization, the firms have to face the challenges of managing human, technological, physical resources in the foreign markets. The globalization of markets and manufacturing has vastly increased international competition.read more
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The Interplay Between Global and Local Brands: A Closer Look at Perceived Brand Globalness and Local Iconness
TL;DR: In this article, a linear structural relations framework was used to test the chain of relationships that drive consumers' likelihood of purchasing the global brand in the presence of a local brand in an emerging market, Turkey, and two mature markets, Singapore and Denmark.
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The Effects of Perceived Brand Globalness and Perceived Brand Localness in China: Empirical Evidence on Western, Asian, and Domestic Retailers
TL;DR: This paper found that consumers' perceived brand globalness and perceived brand localness enhance retail patronage only by affecting consumers' functional and psychological values, and that these value creation routes to success change according to retailers' origins.
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The regional and global competitiveness of multinational firms
TL;DR: In this article, the authors present a modified FSA/CSA matrix based on the double diamond model for national competitiveness and demonstrate the merits and usefulness of this matrix using the Fortune Global 500 firms.
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Knowledge structure in international marketing: a multi-method bibliometric analysis
Saeed Samiee,Brian R. Chabowski +1 more
TL;DR: This paper examined the underlying forces that shape the international marketing field using three bibliometric methods: exploratory factor analysis (EFA), hierarchical cluster analysis (HCA), and metric multidimensional scaling (MDS).
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Foreign Location Choice: Review and Extensions
TL;DR: In this article, the authors provide a historical overview of this research stream by tracing its origins and analyzing the general trend that has shaped research on foreign-location choice, and conduct a review of 137 recent articles published in leading IB and business/management journals.
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