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Globalization of Markets
Govil S. K.,Jain Rashmi +1 more
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The globalization of markets and manufacturing has vastly increased international competition with respect to almost every product all over the world as mentioned in this paper, which is the ability to produce and/or sell goods/services in global markets in open competition with others.Abstract:
Globalization means the ability to produce and /or sell goods/services in global markets in open competition with others. Only the fittest will survive in open competition. There exists comprehensive foreign competition with respect to almost every product all over the world. The globalization of markets has vastly increased international competition. While pursuing the strategy of globalization, the firms have to face the challenges of managing human, technological, physical resources in the foreign markets. The globalization of markets and manufacturing has vastly increased international competition.read more
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Dissertation
Challenges Of Internationalization Experienced By Barclays Bank Of Kenya
Abstract: ...................................................................................................................... v ACRONYMS AND ABBREVIATION ........................................................................... x CHAPTER ONE: INTRODUCTION ............................................................................. 1 1.1 Background of the study ...................................................................................... 1 1.1.1 Concept of Internationalization.......................................................................... 2 1.1.2 Barriers to Entry into Foreign Markets .............................................................. 4 1.1.3 Banking Industry In Kenya ................................................................................ 6 1.1.4 Barclays Bank of Kenya .................................................................................... 7 1.2 Research Problem ..................................................................................................... 8 1.3 Research Objective ................................................................................................. 11 1.4 Value of the Study .................................................................................................. 11 CHAPTER TWO: LITERATURE REVIEW .............................................................. 13 2.
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Behind the scenes: Addressing dual pressures for product standardization and adaptation in new product development in multinational corporations
Yang Liu,Yongjiang Shi +1 more
TL;DR: In this article, a qualitative case study of four high-performing MNCs was conducted to explore how multinational corporations facing dual pressures can make choices of product standardization and adaptation in new product development (NPD).
Targeting language markets through Web localization: A case study of a digital cloud service
TL;DR: The results of the study indicate that even though a digital service can plausibly be launched in English, reaching a significant market share requires localization, and localization of digital services should be targeted to language markets instead of geographical areas.
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The Consequences of Cross Cultural Differences on Consumers’ Awareness to Product Multiplicity: A Theoretical Discussion
TL;DR: In this paper, theories on variety awareness and variety seeking are discussed in order to highlight consumers' benefits of variety, and behavioral decision-making are reflected and consumers' costs of variety are illuminated.
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International Standardization and Adaptation of Products - Combining the Fit Approach and the Profit Logic
Thomas Kotulla,Stefan Schmid +1 more
TL;DR: In this article, the Fit Approach and Profit Logic are combined for International Standardization and Adaptation of Products (ISAP) at ESCP Europe, Berlin Campus, Heubnerweg 8-10, 14059 Berlin, Germany.
Related Papers (5)
The Internationalization Process of the Firm - A Model of Knowledge Development and Increasing Foreign Market Commitments
Jan Johanson,Jan-Erik Vahlne +1 more