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Globalization of Markets
Govil S. K.,Jain Rashmi +1 more
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The globalization of markets and manufacturing has vastly increased international competition with respect to almost every product all over the world as mentioned in this paper, which is the ability to produce and/or sell goods/services in global markets in open competition with others.Abstract:
Globalization means the ability to produce and /or sell goods/services in global markets in open competition with others. Only the fittest will survive in open competition. There exists comprehensive foreign competition with respect to almost every product all over the world. The globalization of markets has vastly increased international competition. While pursuing the strategy of globalization, the firms have to face the challenges of managing human, technological, physical resources in the foreign markets. The globalization of markets and manufacturing has vastly increased international competition.read more
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Regional lead markets for environmental innovation
Sebastian Losacker,Ingo Liefner +1 more
TL;DR: In this article, the authors developed a regionalized framework (RLM) in order to provide a more appropriate conceptual lens for analyses of regional transition and innovation diffusion processes, arguing that regional lead markets are determined by regulatory advantages, demand advantages and technological advantages.
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Performance consequences of marketing standardization/adaptation: A systematic literature review and future research agenda
TL;DR: In this article, the authors adopt a theory-context-characteristics-methodology (TCCM) framework to systematically review literature related to the performance consequences of marketing standardization/adaptation and outline a comprehensive agenda for future research.
Posted Content
Remittance and domestic labor productivity: evidence from remittance recipient countries
TL;DR: In this article, the authors explored the best fitted estimator to explain remittance and labor productivity dynamics for 21 top remittance recipient countries of the world and found that though remittance has a positive impact on domestic labor productivity, there is new evidence that such impact diminishes after certain level.
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Corporate Social Responsibility Influencing Sustainability within the Fashion Industry. A Systematic Review
TL;DR: In this article, a systematic literature review was carried out to explore corporate social responsibility and how it influences sustainability within the fashion industry, where actions that tie CSR and sustainability with companies' actions are presented in a micro-meso-macro framework, where brand equity, culture, supply chain management, activism and human rights are evident.
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Conceptualisations of the consumer in marketing thought
TL;DR: In this article, a review of the history of marketing thought bears out a diversity of opinions concerning the consumer's best interests, and it is proposed that by understanding the different conceptualisations of the consumer over time, we can explore their implications for putting authentic consumer-centric marketing into practice.
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