Impact of component supplier branding on profitability
Reads0
Chats0
TLDR
In this paper, the authors build a data set consisting of survey measures and archival data across a broad set of industries and show that the financial outcomes of CS branding largely depend on the characteristics of the CS and OEM industries.About:
This article is published in International Journal of Research in Marketing.The article was published on 2014-12-01 and is currently open access. It has received 22 citations till now. The article focuses on the topics: Corporate branding & Ingredient branding.read more
Citations
More filters
Journal ArticleDOI
The Evolution of Marketing Channels: Trends and Research Directions
TL;DR: A comprehensive review of marketing channels research from 1980 to 2014 is presented in this article, where the authors evaluate the literature from four perspectives: key theories and constructs, marketing channel strategies, units of analyses, and substantive topics in channels research.
Journal ArticleDOI
When and why do customer solutions pay off in business markets
TL;DR: In this paper, the authors test hypotheses developed from the resource-based theory and transaction cost economics, supplemented with in-depth theory-in-use interviews, on primary and secondary data collected from 175 manufacturers.
Journal ArticleDOI
Measuring brand image: a systematic review, practical guidance, and future research directions
TL;DR: A systematic literature review identified 224 high-quality scholarly articles published between 1991 and 2016 using 12 main techniques for measuring brand image and may aid both researchers and brand managers in selecting and applying appropriate brand image measurement techniques for their specific research context.
Journal ArticleDOI
Strengthening B2B brands by signalling environmental sustainability and managing customer relationships
TL;DR: In this article, the authors show that environmental sustainability practices provide positive benefits to B2B manufacturers' brand image, which, in turn, impacts market performance, and that effective CRM and working with business customers with positive environmental attitudes are essential boundary conditions that strengthen the path from environmental sustainable practices to market performance.
Journal ArticleDOI
Service inside: The impact of ingredient service branding on quality perceptions and behavioral intentions
Sabrina Helm,Berrin Özergin +1 more
TL;DR: In this article, the authors investigate how ingredient service brands impact customer preferences on B2B markets and find a positive effect of the presence of an ingredient service brand on buyers' perception of the end product's service quality, whether the host brand is of higher or lower quality.
References
More filters
Journal ArticleDOI
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Claes Fornell,David F. Larcker +1 more
TL;DR: In this paper, the statistical tests used in the analysis of structural equation models with unobservable variables and measurement error are examined, and a drawback of the commonly applied chi square test, in additit...
Journal ArticleDOI
Common method biases in behavioral research: a critical review of the literature and recommended remedies.
TL;DR: The extent to which method biases influence behavioral research results is examined, potential sources of method biases are identified, the cognitive processes through which method bias influence responses to measures are discussed, the many different procedural and statistical techniques that can be used to control method biases is evaluated, and recommendations for how to select appropriate procedural and Statistical remedies are provided.
Book ChapterDOI
Prospect theory: an analysis of decision under risk
Daniel Kahneman,Amos Tversky +1 more
TL;DR: In this paper, the authors present a critique of expected utility theory as a descriptive model of decision making under risk, and develop an alternative model, called prospect theory, in which value is assigned to gains and losses rather than to final assets and in which probabilities are replaced by decision weights.
Book
Applied multiple regression/correlation analysis for the behavioral sciences
TL;DR: In this article, the Mathematical Basis for Multiple Regression/Correlation and Identification of the Inverse Matrix Elements is presented. But it does not address the problem of missing data.
Book
Econometric Analysis of Cross Section and Panel Data
TL;DR: This is the essential companion to Jeffrey Wooldridge's widely-used graduate text Econometric Analysis of Cross Section and Panel Data (MIT Press, 2001).
Related Papers (5)
When Should Original Equipment Manufacturers Use Branded Component Contracts with Suppliers
Mrinal Ghosh,George John +1 more