Journal ArticleDOI
Innovation orientation, environment and performance: a comparison of u.s. and european markets
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In this article, similar innovation orientation types were identified in both markets using a sample of consumer businesses from the PIMS database and a number of similarities and differences in associated environments and performance levels were also identified.Abstract:
Much attention has been paid to the importance of innovation in ensuring the survival and growth of companies. For U.S. companies a key issue is to what extent findings for the U.S. market can be extrapolated to non-U.S. markets to provide a basis for designing innovation strategy. Similar innovation orientation types were identified in both markets using a sample of consumer businesses from the PIMS database. A number of similarities and differences in associated environments and performance levels were also identified. A major finding was that a high degree of product innovativeness leads to generally poor financial and market share performance in both markets but high rates of market share growth. Another major finding was that having pioneered in a market leads to effective performance. Results for the associated environments were more mixed in the sense that there was not a perfect correlation in the environments associated with the types in both markets.read more
Citations
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The application of cluster analysis in strategic management research: an analysis and critique
TL;DR: Analysis of 45 published strategy studies reveals that the implementation of cluster analysis has been often less than ideal, perhaps detracting from the ability of studies to generate knowledge.
Journal ArticleDOI
Innovation, organizational learning, and performance
TL;DR: In this paper, the authors explored the relationship between innovation and performance and asserted a positive relationship between organizational learning and both performance and innovation, and found that both variables contribute positively to business performance and that organizational learning affects innovation.
Journal ArticleDOI
An Empirical Investigation of the Effect of Market Orientation and Entrepreneurship Orientation Alignment on Product Innovation
Kwaku Atuahene-Gima,Anthony Ko +1 more
TL;DR: In this paper, the authors developed a concept of an alignment between market and entrepreneurship orientations and reported the results of a study designed to investigate its effect on a firm's product innovation, and found that these groups of firms significantly differ with respect to both subjective and objective measures of new product performance, and with product innovation strategies and activities pertaining to timing of market entry, product quality, marketing synergy, proficiency of market launch, and management support for innovation.
Journal ArticleDOI
CRM: conceptualization and scale development
TL;DR: In this paper, the authors developed a reliable and valid measuring scale for customer relationship management (CRM) to measure the four dimensions of CRM: key customer focus, CRM organization, knowledge management and technology-based CRM.
Journal ArticleDOI
Conceptualizing Innovation Orientation: A Framework for Study and Integration of Innovation Research*
TL;DR: The concept of innovation orientation as a system is conceptualized and defined in this paper, and a multidimensional knowledge structure and a framework for understanding innovation orientation and its consequences in an organizational context are developed.
References
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On the Measurement of Business Performance in Strategy Research: A Comparison of Approaches
TL;DR: A two-dimensional classificatory scheme highlighting ten different approaches to the measurement of business performance in strategy research is developed in this article, where the first dimension concerns the use of financial versus broader operational criteria, while the second dimension focuses on two alternate data sources (primary versus secondary).
Journal ArticleDOI
Cluster Analysis in Marketing Research: Review and Suggestions for Application:
Girish Punj,David W. Stewart +1 more
TL;DR: In this article, alternative methods of cluster analysis are presented and evaluated in terms of recent empirical work on their performance in marketing problems, and they are compared to the traditional methods of clustering.
Journal ArticleDOI
Strategy-making and environment: The third link
Danny Miller,Peter H. Friesen +1 more
TL;DR: It is hypothesized that increases in environmental dynamism, hostility and heterogeneity should be related to specific changes in the amount of analysis and innovation which characterizes strategy-making activity.
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In search of useful theory of innovation
TL;DR: This article presented an overview of the prevailing theoretical understanding of innovation and tried to sketch some directions that would seem fruitful to follow if we are to achieve a theoretical structure that can be helpful in guiding thinking about policy.
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Some Tests of the Effectiveness and Functional Attributes of Miles and Snow's Strategic Types
TL;DR: The Miles and Snow strategic typology is tested and extended and the effectiveness of the strategic types in different environments and the ways in which defenders and prospectors differ in their functional attributes are explored.