Journal ArticleDOI
Mobile advertising: A review of the literature
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This article is published in The Marketing Review.The article was published on 2015-01-01. It has received 11 citations till now.read more
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Setting the future of digital and social media marketing research: Perspectives and research propositions
Yogesh K. Dwivedi,Elvira Ismagilova,D. Laurie Hughes,Jamie Carlson,Raffaele Filieri,Jenna Jacobson,Varsha Jain,Heikki Karjaluoto,Hajer Kefi,Anjala S. Krishen,Vikram Kumar,Mohammad Mahmudur Rahman,Ramakrishnan Raman,Philipp A. Rauschnabel,Jennifer Rowley,Jari Salo,Gina A. Tran,Yichuan Wang +17 more
TL;DR: This research offers a significant and timely contribution to both researchers and practitioners in the form of challenges and opportunities where it highlights the limitations within the current research, outline the research gaps and develop the questions and propositions that can help advance knowledge within the domain of digital and social marketing.
Journal ArticleDOI
Mobile advertising: A systematic literature review and future research agenda
Charles Jebarajakirthy,Haroon Iqbal Maseeh,Zakir Morshed,Amit Shankar,Denni Arli,Robin Pentecost +5 more
TL;DR: In this article, the authors present a review of mobile advertising literature in terms of theories, contexts, characteristics, and methodology to analyse the development of mobile ad research over time, showing that mobile advertising has transitioned from text message-based SMS advertisements into internet-based smartphone advertising.
Journal ArticleDOI
Planning and implementing effective mobile marketing programs
TL;DR: In this article, the effectiveness of mobile marketing is evaluated based on such metrics as bounce rates, add-to-cart rates, shopping cart abandonment, and average order size, and strategies to increase the effectiveness are discussed.
Journal ArticleDOI
Factors Affecting Attitudes and Behavioral Intentions Toward In-app Mobile Advertisements
Valdimar Sigurdsson,R. G. Vishnu Menon,Atli Geir Hallgrímsson,Nils Magne Larsen,Asle Fagerstrøm +4 more
TL;DR: In this article, the authors examine consumers' attitudes toward in-mobile advertisements in terms of mobile advertising value and find that mobile apps show a heavy usage pattern and compelling growth figures.
Journal ArticleDOI
Customer agility in the modern automotive sector: how lead management shapes agile digital companies
TL;DR: In this paper , the impact of customer agility and digitalization in restructuring an automotive company and its daily operations was explored, and the authors provided an empirical case study with the purpose of exploring how agility and Digital Transformation interconnect with one another.