Modeling the Role of C2C Information Quality on Purchase Decision in Facebook
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Citations
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The dual effect of digital communication reinforcement drivers on purchase intention in the social commerce environment
Assessing advertisement quality on C2C social commerce platforms: an information quality approach using text mining
Identifying COVID-19 Pandemic Stages Using Machine Learning
Use of Blockchain to Prevent Distributed Denial-of-Service (DDoS) Attack: A Systematic Literature Review
References
Structural equation modeling in practice: a review and recommended two-step approach
The elaboration likelihood model of persuasion
Social Ties and Word-of-Mouth Referral Behavior
A Social Influence Model of Consumer Participation in Network- and Small-Group-Based Virtual Communities
A Social Influence Model of Consumer Participation in Network- and Small-Group-Based Virtual Communities
Related Papers (5)
Understanding the influence of C2C communication on purchase decision in online communities from a perspective of information adoption model
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Frequently Asked Questions (9)
Q2. What future works have the authors mentioned in the paper "Modeling the role of c2c information quality on purchase decision in facebook" ?
Although the findings provide meaningful implications, future studies should address several limitations. The future study will be conducted on more features for better understanding. Further study could add other cues.
Q3. What scale approach have been used for measuring the theoretical concepts?
Likert scale approach [48] have used for ranging from “1 = strongly disagree” to “7 = strongly agree”, that presented with the set of attributes to measure the theoretical concepts.
Q4. What is the main purpose of the article?
With the benefit of friend recommendations, widespread sharing and dynamic responses, Facebook become one of the most powerful tool for today’s’ social networking based ecommerce.
Q5. What are the key web applications to access the various visitors in rapid time?
Due to the growing amount web traffic, the social network sites (SNS) such as Facebook, Friendster, CyWorld and MySpace are the crucial web applications to access the various visitors in rapid time now a day.
Q6. How did the researchers assess the structural model?
To assess the structural model (Structural equation modeling) [54] suggested looking at the path coefficients (p), effect sizes (f 2 ), beta (β) and the corresponding t-statistic [55] via a bootstrapping procedure with a resample of various data or information.
Q7. What is the importance of trust in the social media survey?
The social media survey of consumer has shown that trust is more usefulness to make the intention of consumers to purchase through social networking sites [23].
Q8. What is the second hypothesis of the study?
Their second hypothesis H2 implies that if consumers enjoy being on the social network or if they enjoy helping other consumers then they are motivated to post knowledge related data on Facebook.
Q9. What is the name of the company that collects the statistics?
Under the statistics collected by Alexa,which is a web traffic data analytics company, Facebook obtained the third rank of the most viewed websites in 2018 after Google and YouTube [2].