Book ChapterDOI
Need for Touch: A Barrier in Online Shopping—Identifying Compensatory Factors in an Online Context
Jyoti Pandey,Ashish Sadh,Aditya Billore +2 more
- pp 1349-1357
TLDR
It is proposed that need for touch moderates the relationship between these factors and consumer response and the role of return policy and e-tailer’s image as a compensatory mechanism for inability to touch a product while shopping online is proposed.Abstract:
Touch is one of the five senses, which plays an important role in the evaluation of product and purchase decision. This chapter tries to see how need for touch is a barrier in an online shopping context, where it is not feasible to touch a product. This study tried to identify two factors, return policy and e-tailer’s image which may act as a compensatory mechanism for inability to touch a product during online shopping. Through this study, we proposed that need for touch moderates the relationship between these factors and consumer response. The study tries to propose the role of return policy and e-tailer’s image as a compensatory mechanism for inability to touch a product while shopping online. Potential contributions and directions for future research have been discussed in detail.read more
Citations
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Developing Customer Loyalty from E-tail Store Image Attributes
Zee Sun Yun,L Good +1 more
TL;DR: In this article, the authors investigate e-tail store attributes that develop customers' positive perceptions of e•tail store image, and determine whether or not they develop a sense of loyalty to an e‐tailer.
Proceedings Article
Virtual Reality in Marketing: Technological and Psychological immersion
Anna Carolina Muller Queiroz,Alexandre Moreira Nascimento,Thomas Brashear Alejandro,Romero Tori,Vinícius Veloso de Melo,Fernando de Souza Meirelles,Maria Isabel da Silva Leme +6 more
TL;DR: A systematic review that covers VR immersive applications to Marketing performed by a team of Computer Science, Computer Engineering, Marketing, Psychology and Information System (IS) researchers.
Peer Review
Augmented reality in online retail: generational differences between millennials and generation z using virtual try-on’s
Abstract: The aim of this thesis is to examine the differences across two generational cohorts, millennials, and Generation Z, in terms of their augmented reality (AR) experience using virtual try-on’s (VTO) in online retail. Based on a quantitative study involving an online survey and experiment carried out among 198 participants, the results revealed significant differences in post-usage variables. Millennials experienced higher hedonic value and need for touch while Gen Z experienced higher utilitarian value, ease of use, attitude towards using and purchase intention. There were no statistical differences in spatial presence, psychological ownership, and awareness of privacy practices. However, the study clearly shows differences among the generations and thus contributes to the research on augmented reality and generational marketing. Considering cohort-specific differences will enable practitioners to cluster demographic groups, thus creating specific buyer personas to target more efficiently for optimised marketing strategies, and, as a bonus, to increase the environmental sustainability of online retail.
References
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Journal ArticleDOI
Image and consumer attraction to intraurban retail areas: An environmental psychology approach
TL;DR: In this article, an approach to measure consumer perceptions of retail area image is proposed. And the authors find significant relationships between product and store range and quality, visual amenity, customer service and consumers' willingness to patronise a retail area.
Journal ArticleDOI
Brand name and promotion in online shopping contexts
Minjung Park,Sharron J. Lennon +1 more
TL;DR: In this article, the authors examined the effect of brand name and promotion on consumers' perceived value, store image, and purchase intention, and found that brand name had a positive effect on consumers perceived store image and promotion positively influenced consumers perceived value.
Journal ArticleDOI
Optimal returns policy for supply chain with e-marketplace
TL;DR: In this paper, the authors investigated the optimal returns policy under the existence of the e-marketplace and further studied the risk issue associated with the optimal policy through a mean-variance analysis.
Journal ArticleDOI
Developing customer loyalty from e‐tail store image attributes
Zee Sun Yun,L Good +1 more
TL;DR: In this paper, the authors investigate e-tail store attributes that develop customers' positive perceptions of e•tail store image, and determine whether or not they develop a sense of loyalty to an e‐tailer.
Journal ArticleDOI
The Impact of the Prechoice Process on Product Returns
TL;DR: In this article, the authors introduce a framework to understand the mechanisms underlying product returns, which draws on consumer choice, consumer memory, and attitude stability to predict how the process that consumers go through at a predecisional stage affects their postpurchase behavior.