Journal ArticleDOI
The Effect of Negative Message Framing on Green Consumption: An Investigation of the Role of Shame
TLDR
The authors investigated the effectiveness of negative versus positive message framing in promoting green products, whereby companies highlight the detrimental versus beneficial environmental consequences of choosing less versus more green options, respectively, and found that negatively framed messages are more effective than positively framed ones in prompting consumers to engage in proenvironmental behaviors.Abstract:
Despite society’s increasing sensitivity toward green production, companies often struggle to find effective communication strategies that induce consumers to buy green products or engage in other environmentally friendly behaviors. To add clarity to this situation, we investigated the effectiveness of negative versus positive message framing in promoting green products, whereby companies highlight the detrimental versus beneficial environmental consequences of choosing less versus more green options, respectively. Across four experiments, we show that negatively framed messages are more effective than positively framed ones in prompting consumers to engage in pro-environmental behaviors. More importantly, we find that anticipated shame is the emotion responsible for this effect. Furthermore, both environmental concern and the type of product promoted serve as moderators; thus, the mediating role of anticipated shame is attenuated when environmental concern is low and the product is a luxury one. Finally, we discuss the theoretical and managerial implications of our work, along with its limitations and some directions for future research.read more
Citations
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Journal ArticleDOI
Why do people buy organic food?: The moderating role of environmental concerns and trust
Anushree Tandon,Amandeep Dhir,Amandeep Dhir,Puneet Kaur,Puneet Kaur,Shiksha Kushwah,Jari Salo +6 more
TL;DR: In this article, a self-determination theory (SDT) was applied to develop a theoretically grounded framework which was evaluated with 378 organic food consumers to understand potential associations between motivations (intrinsic and extrinsic), attitude, and buying behavior towards organic food.
Posted Content
Is luxury compatible with sustainability? Luxury consumers' viewpoint
TL;DR: In this article, the authors investigated the level of sensitivity of actual luxury buyers to the cause of sustainable development, insofar as it concerns the luxury sector, luxury brands and their purchases.
Journal ArticleDOI
Consumers’ environmental ethics, willingness, and green consumerism between lower and higher income groups
Rulia Akhtar,Sayema Sultana,Muhammad Mehedi Masud,Nusrat Jafrin,Nusrat Jafrin,Abdullah Al-Mamun +5 more
TL;DR: In this paper, the impact of consumers' environmental ethics, green consumerism, moral obligation, green attitude, on consumers' willingness to consume green products and actual green consumption was analyzed using Partial Least Square Structural Equation Modelling (PLS-SEM).
Journal ArticleDOI
Powering Sustainable Consumption: The Roles of Green Consumption Values and Power Distance Belief
Li Yan,Hean Tat Keh,Xiaoyu Wang +2 more
TL;DR: In this article, the authors explored how the psychological feeling of power influences consumers' preference for green products and found that low power increases consumers' preferences for green (vs. conventional) products compared to high power.
Journal ArticleDOI
The effects of framing on environmental decisions: A systematic literature review
TL;DR: In this article, a systematic review of the existing body of evidence on framing effects in pro-environmental decisions is provided, based on an analysis of 61 studies captured in 47 distinct papers.
References
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