The Effects of Brand Experiences, Trust and Satisfaction on Building Brand Loyalty; An Empirical Research On Global Brands
TLDR
In this paper, the effects of brand experiences to build long-lasting brand and customer relationship with brand trust, satisfaction, and loyalty were investigated with a field study conducted with actual consumers.About:
This article is published in Procedia - Social and Behavioral Sciences.The article was published on 2011-01-01 and is currently open access. It has received 406 citations till now. The article focuses on the topics: Brand loyalty & Brand management.read more
Citations
More filters
Journal ArticleDOI
Consumer Brand Relationships Research: A Bibliometric Citation Meta-Analysis
Marc Fetscherin,Daniel Heinrich +1 more
TL;DR: In this article, a bibliometric citation meta-analysis of consumer brand relationships has been carried out using the ISI Web of Science database, which includes 392 papers by 685 authors in 101 journals.
Journal ArticleDOI
How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy
TL;DR: In this paper, the authors investigated the effect of sensory brand experience on brand equity in the banking industry, through customer satisfaction and customer affective commitment, and examined whether employee empathy moderates the impacts of sensory-brand experience on customer satisfaction.
Journal ArticleDOI
Influences of Cocreation on Brand Experience
Herbjørn Nysveen,Per E. Pedersen +1 more
TL;DR: In this article, the influence of customer cocreation participation on customers' brand experience, brand satisfaction and brand loyalty is studied, and a service logic approach is applied to analyze the influence.
Journal ArticleDOI
Marketing-to-Millennials: Marketing 4.0, customer satisfaction and purchase intention
TL;DR: In this paper, the authors explore the evolution of marketing 4.0 and empirically examine its impact on customer satisfaction and purchase intention, finding that brand identity and brand image are significant factors in determining customer satisfaction, and the impact of customer satisfaction on purchase intention is highly significant.
Journal ArticleDOI
Innovative brand experience's influence on brand equity and brand satisfaction☆
TL;DR: In this paper, the authors examined the relationship between innovative brand experience, brand equity and brand satisfaction in airlines and found that airline innovative brand experiences have a positive impact on brand equity.
References
More filters
Journal ArticleDOI
The Commitment-Trust Theory of Relationship Marketing
Robert Morgan,Shelby D. Hunt +1 more
TL;DR: Relationship marketing, established, developing, and maintaining successful relational exchanges, constitutes a major shift in marketing theory and practice as mentioned in this paper, after conceptualizing relationship relationships as a set of relationships.
Journal ArticleDOI
A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions
TL;DR: In this paper, a model is proposed which expresses consumer satisfaction as a function of expectation and expectancy disconfirmation, in turn, is believed to influence attitude change and purchase i...
Journal ArticleDOI
An Examination of the Nature of Trust in Buyer–Seller Relationships:
TL;DR: In this paper, the authors integrate theory developed in several disciplines to determine five cognitive processes through which industrial buyers can develop trust of a supplier firm and its salesperson and their salesperson.
Journal ArticleDOI
A Model of Distributor Firm and Manufacturer Firm Working Partnerships
James C. Anderson,James A. Narus +1 more
TL;DR: In this article, a model of a distribution firm and a manufacturer working partnership is presented and is assessed empirically on a sample of distributor firms and an empirically verified sample of manufacturer firms.
Journal ArticleDOI
The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty:
TL;DR: In this article, the authors examine two aspects of brand loyalty, purchase loyalty and attitudinal loyalty, as linking variables in the chain of effects from brand trust and brand affect to brand performance (market share and relative price).