The measurement of guanxi: Introducing the GRX scale
TLDR
In this paper, a measurement scale for measuring guanxi based on three Chinese relational constructs (ganqing, renqing and xinren) is proposed, which is based on exploratory and confirmatory factor analyses.About:
This article is published in Industrial Marketing Management.The article was published on 2011-01-01 and is currently open access. It has received 213 citations till now. The article focuses on the topics: Guanxi.read more
Citations
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Guanxi as a governance mechanism in business markets: Its characteristics, relevant theories, and future research directions
Zhilin Yang,Cheng Lu Wang +1 more
TL;DR: In this article, the authors specify three distinct aspects of Guanxi in a business setting: qing (emotion or feeling), li (reciprocity) and liyi (utilitarian benefits).
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Unraveling the Mystery of Brazilian Jeitinho A Cultural Exploration of Social Norms
Maria Cristina Ferreira,Ronald Fischer,Juliana Barreiros Porto,Ronaldo Pilati,Taciano L. Milfont +4 more
TL;DR: Two studies explore the structure and psychological makeup of jeitinho, a Brazilian indigenous construct associated with problem-solving strategies in strong hierarchies and demonstrated that moral leniency is associated with more corruption and social norm breaking.
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Relationship marketing in Guanxi networks: A social network analysis study of Chinese construction small and medium-sized enterprises
SM Badi,Lisha Wang,Stephen Pryke +2 more
TL;DR: In this paper, the authors examined the value-additive ego-networks of the business owners in four Chinese construction small and medium-sized enterprises (SMEs) and identified, quantified, analyzed, and visualized the relationship between the business owner and six main stakeholder groups.
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Analyzing business-to-business relationships in an Arab context
TL;DR: In this article, three relational constructs: Mojamala, Hamola and Somah are used to capture Wasta and examine their influence on relationship satisfaction and performance, which has managerial implications for Western firms doing business in an Arab context.
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Integrating guanxi into technology acceptance: An empirical investigation of WeChat
TL;DR: This study developed a model that examines the role of guanxi as manifested by renqing, mianzi and ganqing in perceived usefulness, perceived enjoyment and continuance intention in WeChat and found that ganQing has a positive impact on perceived usefulness andContinance intention.
References
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Multivariate Data Analysis
TL;DR: In this paper, a six-step framework for organizing and discussing multivariate data analysis techniques with flowcharts for each is presented, focusing on the use of each technique, rather than its mathematical derivation.
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Structural equation modeling in practice: a review and recommended two-step approach
TL;DR: In this paper, the authors provide guidance for substantive researchers on the use of structural equation modeling in practice for theory testing and development, and present a comprehensive, two-step modeling approach that employs a series of nested models and sequential chi-square difference tests.
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Multivariate data analysis
TL;DR: This chapter discusses Structural Equation Modeling: An Introduction, and SEM: Confirmatory Factor Analysis, and Testing A Structural Model, which shows how the model can be modified for different data types.
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The Commitment-Trust Theory of Relationship Marketing
Robert Morgan,Shelby D. Hunt +1 more
TL;DR: Relationship marketing, established, developing, and maintaining successful relational exchanges, constitutes a major shift in marketing theory and practice as mentioned in this paper, after conceptualizing relationship relationships as a set of relationships.
Book
Research Methods for Business Students
TL;DR: How to use this book Guided tour Preface Contributors The nature of business and management research and structure of this book and the research topic are explained.
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