Journal IssueDOI
Twitter power: Tweets as electronic word of mouth
TLDR
It is found that microblogting is an online tool for customer word of mouth communications and the implications for corporations using microblogging as part of their overall marketing strategy are discussed.Abstract:
In this paper we report research results investigating microblogging as a form of electronic word-of-mouth for sharing consumer opinions concerning brands. We analyzed more than 150,000 microblog postings containing branding comments, sentiments, and opinions. We investigated the overall structure of these microblog postings, the types of expressions, and the movement in positive or negative sentiment. We compared automated methods of classifying sentiment in these microblogs with manual coding. Using a case study approach, we analyzed the range, frequency, timing, and content of tweets in a corporate account. Our research findings show that 19p of microblogs contain mention of a brand. Of the branding microblogs, nearly 20p contained some expression of brand sentiments. Of these, more than 50p were positive and 33p were critical of the company or product. Our comparison of automated and manual coding showed no significant differences between the two approaches. In analyzing microblogs for structure and composition, the linguistic structure of tweets approximate the linguistic patterns of natural language expressions. We find that microblogging is an online tool for customer word of mouth communications and discuss the implications for corporations using microblogging as part of their overall marketing strategy. © 2009 Wiley Periodicals, Inc.read more
Citations
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Journal ArticleDOI
Open challenges for data stream mining research
Georg Krempl,Indre Žliobaite,Dariusz Brzezinski,Eyke Hüllermeier,Vincent Lemaire,Tino Noack,Ammar Shaker,Sonja Sievi,Myra Spiliopoulou,Jerzy Stefanowski +9 more
TL;DR: This article presents a discussion on eight open challenges for data stream mining, which cover the full cycle of knowledge discovery and involve such problems as protecting data privacy, dealing with legacy systems, handling incomplete and delayed information, analysis of complex data, and evaluation of stream mining algorithms.
Journal ArticleDOI
Using social network analysis to explain communication characteristics of travel-related electronic word-of-mouth on social networking sites.
Qiuju Luo,Dixi Zhong +1 more
TL;DR: In this paper, the authors applied social network analysis to examine the communication characteristics of travel-related e-word-of-mouth (eWOM) on social networking sites (SNSs).
Proceedings Article
Emoticon smoothed language models for twitter sentiment analysis
Kun-Lin Liu,Wu-Jun Li,Minyi Guo +2 more
TL;DR: A novel model, called emoticon smoothed language model (ESLAM), is presented, which is to train a language model based on the manually labeled data, and then use the noisy emoticon data for smoothing.
Journal ArticleDOI
Conceptualising electronic word of mouth activity: An input‐process‐output perspective
Yolanda Y.Y. Chan,Eric W.T. Ngai +1 more
TL;DR: This paper conceptualise eWOM activity from an input‐process‐output (IPO) perspective, and proposes a classification framework based on the identified academic literature; analyze eWom literature in terms of quantitative development and qualitative issues that are useful to both academics and researchers; and provide directions and guidelines for future research studies in e WOM.
Proceedings ArticleDOI
Time is of the essence: improving recency ranking using Twitter data
Anlei Dong,Ruiqiang Zhang,Pranam Kolari,Jing Bai,Fernando Diaz,Yi Chang,Zhaohui Zheng,Hongyuan Zha +7 more
TL;DR: A method to use the micro-blogging data stream to detect fresh URLs and to compute novel and effective features for ranking fresh URLs is proposed and demonstrated to improve effective of the portal web search engine for realtime web search.
References
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Book
Discovery of Grounded Theory: Strategies for Qualitative Research
TL;DR: The Discovery of Grounded Theory as mentioned in this paper is a book about the discovery of grounded theories from data, both substantive and formal, which is a major task confronting sociologists and is understandable to both experts and laymen.
Journal ArticleDOI
The Discovery of Grounded Theory: Strategies for Qualitative Research.
Journal ArticleDOI
Qualitative Evaluation And Research Methods
TL;DR: The Nature of Qualitative Inquiry Theoretical Orientations Particularly Appropriate Qualitative Applications as mentioned in this paper, and Qualitative Interviewing: Qualitative Analysis and Interpretation Enhancing the quality and credibility of qualitative analysis and interpretation.
Journal Article
Qualitative evaluation and research methods
TL;DR: The Nature of Qualitative Inquiry Theoretical Orientations Particularly Appropriate Qualitative Applications as mentioned in this paper, and Qualitative Interviewing: Qualitative Analysis and Interpretation Enhancing the quality and credibility of qualitative analysis and interpretation.
Journal ArticleDOI
Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?
TL;DR: In this article, a typology for motives of consumer online articulation is proposed, drawing on findings from research on virtual communities and traditional word-of-mouth literature, which is based on the same authors' work.