Journal IssueDOI
Twitter power: Tweets as electronic word of mouth
TLDR
It is found that microblogting is an online tool for customer word of mouth communications and the implications for corporations using microblogging as part of their overall marketing strategy are discussed.Abstract:
In this paper we report research results investigating microblogging as a form of electronic word-of-mouth for sharing consumer opinions concerning brands. We analyzed more than 150,000 microblog postings containing branding comments, sentiments, and opinions. We investigated the overall structure of these microblog postings, the types of expressions, and the movement in positive or negative sentiment. We compared automated methods of classifying sentiment in these microblogs with manual coding. Using a case study approach, we analyzed the range, frequency, timing, and content of tweets in a corporate account. Our research findings show that 19p of microblogs contain mention of a brand. Of the branding microblogs, nearly 20p contained some expression of brand sentiments. Of these, more than 50p were positive and 33p were critical of the company or product. Our comparison of automated and manual coding showed no significant differences between the two approaches. In analyzing microblogs for structure and composition, the linguistic structure of tweets approximate the linguistic patterns of natural language expressions. We find that microblogging is an online tool for customer word of mouth communications and discuss the implications for corporations using microblogging as part of their overall marketing strategy. © 2009 Wiley Periodicals, Inc.read more
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Journal ArticleDOI
Customer service 140 characters at a time: The users' perspective
Ana Isabel Canhoto,Moira Clark +1 more
TL;DR: In this article, the authors studied the perceptions that 44 social media users have of companies that interact with them online and found that the users value social networks and support as part of their online relationships.
Journal ArticleDOI
The effect of intrinsic and extrinsic motivations on mobile coupon sharing in social network sites: The role of coupon proneness
Qing Tang,Xuefeng Zhao,Shan Liu +2 more
TL;DR: Although users with different motivations should be identified, SNSs and merchants should develop different incentive mechanisms to promote m-coupon sharing among various users.
Journal ArticleDOI
What drives you to check in on Facebook? Motivations, privacy concerns, and mobile phone involvement for location-based information sharing
TL;DR: Findings not only confirm that young Facebook users are relatively free from the concern of privacy during their location-based information sharing, but also suggest different motivational mechanisms to operate for Facebook users' viral communication depending on the habitualness of their mobile phone use.
Sentiment Analysis of Text Guided by Semantics and Structure
TL;DR: It is argued that the polarity of text can be analysed more accurately when additionally accounting for semantics and structure, and that semantic relations between and within languages can help identify meaningful cues for sentiment in multi-lingual polarity classification.
Journal ArticleDOI
Machine Learning, Sentiment Analysis, and Tweets: An Examination of Alzheimer's Disease Stigma on Twitter.
TL;DR: A semi-automated text coding method is described and a content analysis of Alzheimer's disease and dementia portrayal on Twitter is used to demonstrate its use, which improves feasibility of examining large publicly available datasets.
References
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Book
Discovery of Grounded Theory: Strategies for Qualitative Research
TL;DR: The Discovery of Grounded Theory as mentioned in this paper is a book about the discovery of grounded theories from data, both substantive and formal, which is a major task confronting sociologists and is understandable to both experts and laymen.
Journal ArticleDOI
The Discovery of Grounded Theory: Strategies for Qualitative Research.
Journal ArticleDOI
Qualitative Evaluation And Research Methods
TL;DR: The Nature of Qualitative Inquiry Theoretical Orientations Particularly Appropriate Qualitative Applications as mentioned in this paper, and Qualitative Interviewing: Qualitative Analysis and Interpretation Enhancing the quality and credibility of qualitative analysis and interpretation.
Journal Article
Qualitative evaluation and research methods
TL;DR: The Nature of Qualitative Inquiry Theoretical Orientations Particularly Appropriate Qualitative Applications as mentioned in this paper, and Qualitative Interviewing: Qualitative Analysis and Interpretation Enhancing the quality and credibility of qualitative analysis and interpretation.
Journal ArticleDOI
Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?
TL;DR: In this article, a typology for motives of consumer online articulation is proposed, drawing on findings from research on virtual communities and traditional word-of-mouth literature, which is based on the same authors' work.