Journal ArticleDOI
What do we know about social media in tourism? A review
Benxiang Zeng,Rolf Gerritsen +1 more
TLDR
In this article, the authors reviewed and analyzed the research publications focusing on social media in tourism and suggested a future research agenda on the phenomenon, and suggested that the research on the impact of social media on tourism is still in its infancy.About:
This article is published in Tourism Management Perspectives.The article was published on 2014-04-01. It has received 718 citations till now. The article focuses on the topics: Tourism geography & Tourism.read more
Citations
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Journal ArticleDOI
Social media in marketing: A review and analysis of the existing literature
TL;DR: The researchers were able to provide an overview of the main themes and trends covered by the relevant literature such as the role of social media on advertising, the electronic word of mouth, customers’ relationship management, and firms’ brands and performance.
Journal ArticleDOI
Investigating the impact of social media advertising features on customer purchase intention
TL;DR: This study aims to identify and test the main factors related to social media advertising that could predict purchase intention and provide a number of theoretical and practical guidelines on how marketers can effectively plan and implement their ads over social media platforms.
Journal ArticleDOI
Identification of tourist hot spots based on social networks: A comparative analysis of European metropolises using photo-sharing services and GIS
TL;DR: In this paper, the authors demonstrate the potential of photo-sharing services for identifying and analyzing the main tourist attractions in eight major European cities: Athens, Barcelona, Berlin, London, Madrid, Paris, Rome and Rotterdam.
Journal ArticleDOI
Customer engagement and the relationship between involvement, engagement, self-brand connection and brand usage intent
TL;DR: In this article, the authors validate the consumer brand engagement (CBE) scale proposed by Hollebeek, Glynn, and Brodie (2014) and use social exchange theory to replicate their proposed model to relate CBE to consumer involvement, self-brand connection, and brand usage.
Journal ArticleDOI
Bibliometrics of social media research: A co-citation and co-word analysis
Xi Y. Leung,Jie Sun,Billy Bai +2 more
TL;DR: In this article, the authors combined two bibliometric analysis methods to provide a systematic and holistic review of social media-related academic literature and found that a total of 406 publications related to social media between 2007 and 2016 were identified from 16 business and hospitality/tourism journals.
References
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Journal ArticleDOI
Users of the world, unite! The challenges and opportunities of Social Media
TL;DR: A classification of Social Media is provided which groups applications currently subsumed under the generalized term into more specific categories by characteristic: collaborative projects, blogs, content communities, social networking sites, virtual game worlds, and virtual social worlds.
Journal ArticleDOI
Role of social media in online travel information search
Zheng Xiang,Ulrike Gretzel +1 more
TL;DR: In this paper, the authors investigated the extent to which social media appeared in search engine results in the context of travel-related searches and found that social media constituted a substantial part of the search results, indicating that search engines likely direct travelers to social media sites.
Journal ArticleDOI
Electronic word-of-mouth in hospitality and tourism management
TL;DR: The authors describes online interpersonal influence as a potentially cost-effective means for marketing hospitality and tourism, and discusses some of the nascent technological and ethical issues facing marketers as they seek to harness emerging eWOM technologies.
Journal ArticleDOI
Social media in tourism and hospitality : a literature review
TL;DR: In this article, the role and use of social media in travelers' decision-making and in tourism operations and management have been widely discussed in tourism and hospitality research, and the authors reviewed and analyzed all extant social media-related research articles published in academic journals during 2007 to 2011.
Book ChapterDOI
Use and impact of online travel reviews
Ulrike Gretzel,Kyung Hyan Yoo +1 more
TL;DR: The results show that reviews are used mostly to inform accommodation decisions and are currently not used much for en route travel planning, and implications for travel marketing and travel information systems design are provided.