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Showing papers on "Diffusion of innovations published in 2016"


Journal ArticleDOI
TL;DR: Compatibility, perceived technology security, performance expectations, innovativeness, and social influence are found to have significant direct and indirect effects over the adoption of mobile payment and the intention to recommend this technology.

720 citations


Journal ArticleDOI
TL;DR: In this paper, the authors proposed an innovative research model that combines the strengths of two well-known theories; the extended unified theory of acceptance and use of technology (UTAUT2) with the innovation characteristics of the diffusion of innovations (DOI), with perceived security and intention to recommend the technology constructs.

428 citations


Journal ArticleDOI
TL;DR: In this paper, the authors propose a method that connects the heuristic framework of the multi-level perspective on socio-technical transitions (MLP) to a philosophical "modal aspects" framework, with the objective of elucidating the connectedness between technologies, processes and practices.
Abstract: Agricultural production involves the scaling of agricultural innovations such as disease-resistant and drought-tolerant maize varieties, zero-tillage techniques, permaculture cultivation practices based on perennial crops and automated milking systems. Scaling agricultural innovations should take into account complex interactions between biophysical, social, economic and institutional factors. Actual methods of scaling are rather empirical and based on the premise of ‘find out what works in one place and do more of the same, in another place’. These methods thus do not sufficiently take into account complex realities beyond the concepts of innovation transfer, dissemination, diffusion and adoption. As a consequence, scaling initiatives often do not produce the desired effect. They may produce undesirable effects in the form of negative spill-overs or unanticipated side effects such as environmental degradation, bad labour conditions of farm workers and loss of control of farming communities over access to genetic resources. Therefore, here, we conceptualise scaling processes as an integral part of a systemic approach to innovation, to anticipate on the possible consequences of scaling efforts. We propose a method that connects the heuristic framework of the multi-level perspective on socio-technical transitions (MLP) to a philosophical ‘modal aspects’ framework, with the objective of elucidating the connectedness between technologies, processes and practices. The resultant framework, the PRactice-Oriented Multi-level perspective on Innovation and Scaling (PROMIS), can inform research and policymakers on the complex dynamics involved in scaling. This is illustrated in relation to three cases in which the framework was applied: scaling agro-ecological practices in Nicaragua, farmer field schools on cocoa cultivation in Cameroon and ‘green rubber’ cultivation in Southwest China.

206 citations


Journal ArticleDOI
TL;DR: In this article, the authors review the literature on the creation and diffusion of innovation in the private sectors (industry and services) in developing countries and find that the capacity for innovation is embedded in and constituted by dynamics between geographical, socio-economic, political and legal subsystems.
Abstract: In this study, we review the literature on the creation and diffusion of innovation in the private sectors (industry and services) in developing countries. In particular, we collect evidence on what are the barriers to innovation creation and diffusion and the channels of innovation diffusion to and within developing countries. We find that innovation in developing countries is about creation or adoption of new ideas and technologies; but the capacity for innovation is embedded in and constituted by dynamics between geographical, socio-economic, political and legal subsystems. We contextualize the findings from the review in the current theoretical framework of diffusion of innovations, and we emphasize how the institutional context typical of developing countries impacts the diffusion itself.

173 citations


Journal ArticleDOI
TL;DR: This study incorporates health literacy into a model explaining how perceived health knowledge, information sharing, attitudes, and behavior are related, showing that health information sharing explains 33% of the variance in behavioral intentions, indicating that the communicative practice of sharing information can positively impact health outcomes.
Abstract: Low health literacy remains an extremely common and problematic issue, given that individuals with lower health literacy are more likely to experience health challenges and negative health outcomes. In this study, we use the first three stages of the innovation-decision process found in the theory of diffusion of innovations (Rogers, 2003). We incorporate health literacy into a model explaining how perceived health knowledge, information sharing, attitudes, and behavior are related. Results show that health information sharing explains 33% of the variance in behavioral intentions, indicating that the communicative practice of sharing information can positively impact health outcomes. Further, individuals with high health literacy tend to share less information about heart health than those with lower health literacy. Findings also reveal that perceived heart-health knowledge operates differently than health literacy to predict health outcomes.

94 citations


Posted Content
TL;DR: In this paper, the authors developed and tested an adoption model which draws on two recently introduced ideas about innovation adoption - the notion of compatibility between organizational culture and the values and beliefs embedded in innovations, and the perspective that early and late adopters might both be motivated to adopt based on expected economic and social gains and losses.
Abstract: Although the introduction of a number of successful management accounting innovations over the past few decades has generated a vast amount of research, we have limited knowledge about how the diffusion of innovations is affected by the interplay between characteristics of adopters and characteristics of innovations. The study presented in this paper contributes to the literature that examines the adoption of innovations at the firm level of analysis. We develop and test an adoption model which draws on two recently introduced ideas about innovation adoption - the notion of compatibility between organisational culture and the values and beliefs embedded in innovations, and the perspective that early and late adopters might both be motivated to adopt based on expected economic and social gains and losses. In synthesising these models, we assume that a diffusing innovation that is compatible with a firm’s values and beliefs is adopted early if it is perceived as delivering adequate gains while the innovation is rejected if it is not perceived as doing so, and that a diffusing innovation that is incompatible with a firm’s values and beliefs is adopted late if it is perceived as reducing the likelihood of incurring losses while the innovation is rejected if it is perceived as not doing so. Hypotheses are generated and tested using data provided by a web-based survey of Swedish manufacturing firms on the diffusion of the balanced scorecard across those firms. In most respects, the pattern of results this study finds supports our model and assumptions.

68 citations


Journal ArticleDOI
TL;DR: In this paper, the authors explore the reasons behind the slow adoption of mobile payment services and explore the expectations of the main groups of stakeholders (mobile service providers, retailers, and consumers) of the service in the retail industry in Sweden.
Abstract: Purpose – The purpose of this paper is to explore the reasons behind the slow adoption of mobile payment services The expectations of the main groups of stakeholders – the mobile service providers, the retailers, and the consumers – of the service in the retail industry in Sweden are examined Design/methodology/approach – The authors use a qualitative case study of stakeholders’ expectations The conceptual research framework is based on the theory of diffusion of innovations, the technology adoption model, and network externalities The proposed framework was tested and validated by empirical findings Findings – One of the key findings of the research highlights that acceptance of a mobile payment service depends on the ability of mobile payment providers to build networks of both retailers and consumers simultaneously The service will attract these stakeholders if it meets their expectations in the best possible way Another finding is that mobile payment services do not meet expectations on an enha

65 citations


Journal ArticleDOI
TL;DR: In this paper, the authors investigated behavioral innovativeness through constructing a hierarchy of Ethical Tourist Behavior (ETB) and found that ETB fits the Rasch Model, and behavior might provide a link between the relatively static individual innovationativeness and the dynamic diffusion of innovation model.

64 citations


Journal ArticleDOI
TL;DR: Examining how Twitter has been accepted or rejected on the sports desks of six broadsheet/quality news organisations in Australia, India and the United Kingdom has implications for sports journalism in other nations at various stages of diffusion.
Abstract: The roles of sports journalists have been affected considerably by the influence of Twitter, but what is not known is how the social media application has been adopted across a range of sports newsrooms in different countries. Employing Rogers’ diffusion of innovations theory, this study examines how Twitter has been accepted or rejected on the sports desks of six broadsheet/quality news organisations in Australia, India and the United Kingdom. A mixed methods approach is employed, combining 36 in-depth interviews with a content analysis of 4103 print and online articles. This allows a comprehensive analysis of issues such as when and why sports journalists adopt this innovation, and how much Twitter-related content appears in the sports pages. Twitter adoption contains many benefits for individuals and their organisations, and the results from this study have implications for sports journalism in other nations at various stages of diffusion.

59 citations


Dissertation
24 Aug 2016
TL;DR: In this article, the authors investigate tourists' motivations for using Airbnb and to segment them accordingly, finding that respondents were most strongly attracted to Airbnb by its practical attributes, and somewhat less so by its experiential attributes.
Abstract: Airbnb has grown very rapidly over the past several years, with millions of tourists having used the service. The purpose of this study was to investigate tourists’ motivations for using Airbnb and to segment them accordingly. The study involved an online survey completed in 2015 by more than 800 tourists who had stayed in Airbnb accommodation during the previous 12 months. Aggregate results indicated that respondents were most strongly attracted to Airbnb by its practical attributes, and somewhat less so by its experiential attributes. An exploratory factor analysis identified five motivating factors—Interaction, Home Benefits, Novelty, Sharing Economy Ethos, and Local Authenticity. A subsequent cluster analysis divided the respondents into five segments—Money Savers, Home Seekers, Collaborative Consumers, Pragmatic Novelty Seekers, and Interactive Novelty Seekers. Profiling of the segments revealed numerous distinctive characteristics. Various practical and conceptual implications of the findings are discussed.

55 citations


Journal ArticleDOI
TL;DR: In this paper, the authors investigated the adoption of radio frequency identification (RFID) enabled locking technology in an independent hospitality company as a mechanism for service innovation and improved internal process efficiency.

Journal ArticleDOI
TL;DR: The study contributes to the debate about equalization and normalization with respect to Twitter as a relevant microblogging channel for political communication and to the significance of country-specific conditions for the adoption of innovations in political online communication.
Abstract: We analyse the use of Twitter in political communication in Switzerland because, in comparison with other democracies, Switzerland with its strong federalism, fragmented party system, small country size and semi-professional politicians can be seen as the least-likely critical case, thus creating unique conditions for the use of social media. The study investigates the individual characteristics of Swiss Members of Parliament that could influence social media usage. Thus, the study contributes to the debate about equalization and normalization with respect to Twitter as a relevant microblogging channel for political communication and to the significance of country-specific conditions for the adoption of innovations in political online communication. The study explains the shift from equalization towards normalization with the diffusion of innovations theory.

Journal ArticleDOI
TL;DR: In this paper, the authors explored the key factors influencing diffusion dynamics of sustainable product and service innovations and found that five groups of sustainable innovations can be differentiated which differ significantly in terms of the factors influencing the diffusion process.
Abstract: There is a growing consensus about the urgent necessity to green the economy and to decouple economic growth from environmental pressure. Against this background, the article explores three questions: (1) What are key factors influencing diffusion dynamics of sustainable product and service innovations? (2) To what extent do diffusion processes of sustainable product and service innovations differ from each other, and can different groups of diffusion processes be identified? (3) Which factors, actors, and institutional settings are characteristic of different groups of diffusion processes? While diffusion research on sustainable innovation so far has been limited to case studies with just one or a small number of cases or has been focused on individual sectors, the empirical data presented here cover a large number of cases from a broad variety of product fields. This allows for generalizations as well as relevant insights and conclusions for sustainability, environmental and innovation policies. The empirical investigation of 100 sustainable product and service innovations revealed that diffusion processes of sustainable innovations differ substantially: The cluster analysis showed that five groups of sustainable innovations can be differentiated which differ significantly in terms of the factors influencing the diffusion process. The empirical results thus both support the assumption that different types of diffusion paths do in fact exist and also permit characterization of the various types of diffusion paths. The evolutionary concept of diffusion paths develops significant explanatory power on the basis of which faster or slower cases of diffusion and the success or failure of sustainable innovations can be better understood.

Journal ArticleDOI
TL;DR: In this article, a pilot study of how celebrity chefs have adopted and implemented social media, especially Pinterest, using the Diffusion of Innovations as a theoretical framework was conducted, finding that of the top 48 chefs, all adopted Facebook, closely followed by 47 adopting Twitter; just 17 adopted Pinterest.

Journal ArticleDOI
TL;DR: In this paper, the authors present a theoretical framework for studying peer effects in the diffusion of innovations in the real world and review previous studies, finding that information transmission, experience sharing and externalities are the basic mechanisms through which peer effects occur.

Proceedings Article
01 Jan 2016
TL;DR: This paper adopts three social science theories, namely Emotional Information, Diffusion of Innovations and Individual Personality, to guide the task of link analysis in signed networks.
Abstract: Numerous real-world relations can be represented by signed networks with positive links (e.g., trust) and negative links (e.g., distrust). Link analysis plays a crucial role in understanding the link formation and can advance various tasks in social network analysis such as link prediction. The majority of existing works on link analysis have focused on unsigned social networks. The existence of negative links determines that properties and principles of signed networks are substantially distinct from those of unsigned networks, thus we need dedicated efforts on link analysis in signed social networks. In this paper, following social theories in link analysis in unsigned networks, we adopt three social science theories, namely Emotional Information, Diffusion of Innovations and Individual Personality, to guide the task of link analysis in signed networks.

Journal ArticleDOI
TL;DR: In this paper, the authors describe the adoption process in light of the diffusion of innovations and technologies of the management system enterprise resource planning in a non-profit organization, considering inhibiting and facilitating factors of this process and innovations or arising benefits.
Abstract: This study aimed to describe the adoption process in light of the diffusion of innovations and technologies of the management system enterprise resource planning in a non-profit organization, considering inhibiting and facilitating factors of this process and innovations or arising benefits. A descriptive qualitative approach was conducted through a case study. Triangulation of researchers was used in the content analysis of the empirical evidences obtained through 17 structured interviews. It was concluded with this study that the facilitating factors outweigh the inhibiting factors of the adoption of the system. With regard to innovations arising from the adoption of this technology, it was found that there were process and administrative innovations through the implementation of new processes, practices and structural organization, which resulted in the effective reach of the organization's objective, with respect to the compliance for business customers which had as goal to adjust themselves to the standards of minimum quotas for hiring young apprentices.

Journal ArticleDOI
TL;DR: The results suggest that vendors should focus on providing cost-effective, reliable, secure, standardized, long-term, convenient, and better quality of service and support to clients and clients should determine organizational fit of the CLERP and train their employees to minimize resistance to its adoption.
Abstract: Cloud-based enterprise resource planning (CLERP) provides scalability, flexibility, and cost-savings. The advantages of CLERP are most prominent in developing economies where access to robust information technology (IT) resources is difficult. However, despite the advantages, diffusion of CLERP in such regions remains low. This study aims to explore the drivers of CLERP selection and adoption by proposing a sociotechnical framework integrating three technology adoption theories: diffusion of innovations, task-technology fit, and extended technology acceptance model. The framework is tested using case study methodology based on semi-structured interviews in three higher educational institutions in India. The findings have important implications for both CLERP providers and clients aiming to enhance the rate of diffusion. The results suggest that vendors should focus on providing cost-effective, reliable, secure, standardized, long-term, convenient, and better quality of service and support to clien...

Journal ArticleDOI
TL;DR: In this paper, the authors present factors that affect e-voting adoption in the Middle East and in particular, Jordan, using an established e-government adoption model and a theoretical framework consisting of the diffusion of innovations (DOI) theory and the technology acceptance model.
Abstract: Purpose The purpose of this paper is to present factors that affect e-voting adoption in the Middle East and, in particular, Jordan. Changing the election voting method for the people in Jordan from traditional voting to interactive voting via the web needs exploration to understand the factors affecting e-voting adoption by citizens. Therefore, this paper reports on a study undertaken to identify the main factors that would influence citizens’ intentions to adopt the use of an e-voting system in Jordan, using an established e-government adoption model and a theoretical framework consisting of the diffusion of innovations (DOI) theory and the technology acceptance model (TAM). Design/methodology/approach A survey study of 267 Jordanian citizens who were internet users investigated the influence of the aforementioned factors on the adoption and use of e-voting websites. Multiple regression analysis was used to test the hypotheses. Findings Contrary to the previous established e-government adoption model, beliefs and website design were not found to be significant predictors of the intention to use e-voting websites. The paper found that trust in government, attitudes, perceived usefulness and complexity were significant factors in Jordanian citizens’ intentions to use e-voting websites. Originality/value This is one of few studies to have used an established e-government adoption model to test the adoption of e-voting as one of the e-government applications. In addition, this paper is one of the few to examine the factors that influence the adoption and use of e-voting systems by citizens in the Middle East. Although the previous e-government adoption model showed the impact of attitude to be non-significant on e-government adoption, this paper shows the significant influence of attitudes on citizens’ intentions to use e-voting websites. On the other hand, this paper supports previous e-government adoption studies in showing the importance of including constructs of the DOI theory (relative advantage and complexity) and those related to TAM (perceived usefulness and perceived ease of use) when considering the topic of e-government adoption in a Middle Eastern country, although previous studies have shown similarities between these constructs.

Journal ArticleDOI
TL;DR: In this paper, the authors investigated how Product-Service Systems (PSS) influence customer acceptance of innovations, using the example of electric vehicles (EV) in carpools.
Abstract: Since customer acceptance is responsible for the success of innovative products, this study investigates how Product-Service Systems (PSS) influence customer acceptance of innovations. Using the example of electric vehicles (EV) in carpools, interviews were held with four PSS providers and four PSS customers from Germany and Sweden. The results of the interviews were then analyzed according to Rogers’ theory of the diffusion of innovations: Providing innovative products as PSS can increase customer acceptance by reducing performance gaps that exist between innovative and existing technologies. The main gaps found with EVs are their limited range and high purchase costs. Customers perceive those gaps as less considerable if they rent EVs in a carpool.

Journal Article
TL;DR: In this paper, a cluster approach formed taking into account affirmative synergetic effects of a regional agglomeration, network effects, diffusion of innovations can be an accelerator of social and economic attitude development of difficult regions, prevent deprivation of rural territories.
Abstract: There are two main and urgent problems in modern development of regions’ economy concerning the transition of interregional divergence and the transition of difficult regions to a model of "catch-up" development and the determination of new more competitive forms of their spatial organization development. Best practices and theoretical studies of future development reorganizations in reference Russian regions allow to consider agro-industrial clusters as such a form. A cluster approach formed taking into account affirmative synergetic effects of a regional agglomeration, network effects, diffusion of innovations can be an accelerator of social and economic attitude development of difficult regions, prevent deprivation of rural territories. Development of general agreements of clustering is combined with development of a complex system of strategic planning of the cluster territory creation. A development plan of an agro- industrial cluster and a program of its realization are reasons for e implementation of complex state support of cluster initiatives and cluster potential attitude development. Thus, an imperative of economic space causes the need for modernization of program-oriented and goal oriented management of social and economic development of difficult regions, rural areas of the formation of a cluster strategy and network models of interaction in an agro-industrial complex. Keywords: Cluster, creation, agricultural industry, region, competitiveness, agriculture. JEL Classifications: A19, A10, J43

Journal ArticleDOI
TL;DR: In this article, the authors report the results of a study that investigated the barriers and facilitators associated with the adoption of a hazard analysis critical control point based food safety management system (HACCP FSMS) in dairy processing companies of Armenia.
Abstract: Purpose The purpose of this paper is to report the results of a study that investigated the barriers and facilitators associated with the adoption of a hazard analysis critical control point based food safety management system (HACCP FSMS) in dairy processing companies of Armenia. Design/methodology/approach A cross-sectional qualitative research design was employed to examine managerial experience and perceptions of barriers and drivers to organizational adoption of HACCP FSMS procedures. The data were collected in 20 food processing facilities in the dairy industry through individual in-depth interviews with their representatives and in governmental and non-governmental organizations through focus group discussions with 23 policy makers and food safety consultants. Diffusion of innovations theory provided a framework for systematic exploration of the phenomenon under study. Findings Most frequently reported drivers of adoption included enhanced traceability, increased export opportunities, improved organizational image, and broader accountability. Major impeding factors, such as high investment costs, value incompatibility, excessive documentation, inadequate physical and technological infrastructures, and low observability led to less favorable attitudes toward the organizational change needed for HACCP FSMS adoption. The results indicate that larger organizations with well-developed infrastructures and skilled workforce have an advantage over smaller organizations in the process of adoption. Originality/value This study provides a comprehensive theory-based analysis of perceived determinants of organization-wide adoption of HACCP-based system in Armenia. The results of the study support and extend the findings of earlier research and provide new insights into HACCP FSMS adoption across different contexts.

Journal ArticleDOI
TL;DR: In this paper, the Bass Model is proposed as an empirical tool for analyzing the diffusion of new product and service innovations in Base of the Pyramid (BoP) markets. But the Bass model is not suitable for large-scale applications.
Abstract: This research note proposes the Bass Model as an empirical tool for analyzing the diffusion of new product and service innovations in Base of the Pyramid (BoP) markets. This approach allows researc...

Journal ArticleDOI
TL;DR: In this article, a recommended course of action for faculty development based upon the theory of diffusion of innovations and data collected in a study looking at the prevalence of use of learning-centered teaching practices is presented.
Abstract: This article proposes a recommended course of action for faculty development based upon Rogers’ theory of Diffusion of Innovations and data collected in a study looking at the prevalence of use of learning-centered teaching practices. Specific faculty development strategies are aligned with Rogers’ factors influencing decisions to adopt innovations. The analysis of data indicated that 14% of the faculty members interviewed used predominately learning-centered teaching approaches and 8% rejected learning-centered teaching. Between these extremes, the others used learning-centered teaching components that fit with their personal teaching style and naturally suit their discipline. These recommendations will assist faculty developers, deans, chairs, and mentors in helping faculty members adopt learning-centered teaching practices.

Journal ArticleDOI
TL;DR: The authors reviewed the range of contexts in which social learning has been documented in wild animals, and argued that the use of social learning is restricted by its adaptive utility; including when there is opportunity for social interactions during sensitive developmental periods, when personal information is hard or risky to obtain, and when social information can outperform asocial learning.
Abstract: What animals learn from social interactions with others can profoundly shape their behaviour across a range of ecologically relevant contexts. In recent years, there has been a call for better efforts to identify social learning in wild animals, followed by a surge in observational and experimental studies. Here, I review the range of contexts in which social learning has been documented in wild animals, and argue that that the use of social learning is restricted by its adaptive utility; including when there is opportunity for social interactions during sensitive developmental periods, when personal information is hard or risky to obtain, and when social information can outperform asocial learning. I conclude by highlighting the further potential for social learning to act as a mechanism by which populations can exhibit behavioural responses to changing environments, via the diffusion of innovations.

Journal ArticleDOI
TL;DR: In this paper, the authors illustrate the dialectical interplay between centralisation and decentralisation forces to understand how schools leverage on its autonomous pedagogical space, influence the diffusion of innovations in the educational landscape of Singapore and how a centralised-decentralised system supports (or impedes) pedagogy reform for twenty-first century learning.
Abstract: Purpose The purpose of this paper is to illustrate the dialectical interplay between centralisation and decentralisation forces so as to understand how schools leverage on its autonomous pedagogical space, influence the diffusion of innovations in the educational landscape of Singapore and how a centralised-decentralised system supports (or impedes) pedagogical reform for twenty-first century learning. Design/methodology/approach The paper first outlines the evolutionary stance of Singapore’s decentralisation from its past to present trajectories, thus providing a broader social-historical interpretation to its tight-loose-tight coupling of the education system; followed by situating the context of reform within the national narrative of Ministry of Education’s (MOE) twenty-first century competencies framework. The authors examine how school autonomy should be accompanied by systemic enabling mechanisms, through two case illustrations of whole-school reforms. Findings There are four carryover effects that the authors have observed: structural, socio-cultural, economic and epistemic. Middle managers from the two schools act as a pedagogical, socio-technological and financial broker outside the formal collaborative structures organised by the MOE. Such a “middle-out” approach, complemented by centralised mechanisms for “coeval sensing mechanism”, has resulted in boundary-spanning linkages and multiplier effects in terms of knowledge spillovers. Research limitations/implications Socio-cultural context matters; and what constitutes as co-learning between policymakers and practitioners in Singapore may be construed as policing that stifles innovations in other contexts. Originality/value In addition to the conceptualisation of how school autonomy may lead to school-based innovations, the paper provided some preliminary empirical evidence of how the co-production of knowledge has been engendered within, across and beyond individual Singapore schools through the mechanism of innovation diffusion. The unit of analysis is innovation ecosystem.

Journal Article
TL;DR: In this article, the authors investigated the significance of Rogers' diffusion of innovations theory with regard to the use of a Virtual Learning Environment (VLE) at the Royal University of Bhutan (RUB) in relation to the probability of VLE adoption.
Abstract: This study investigates the significance of Rogers’ Diffusion of Innovations (DOI) theory with regard to the use of a Virtual Learning Environment (VLE) at the Royal University of Bhutan (RUB). The focus is on different adoption types and characteristics of users. Rogers’ DOI theory is applied to investigate the influence of five predictors (relative advantage, complexity, compatibility, trialability and observability) and their significance in the perception of academic staff at the RUB in relation to the probability of VLE adoption. These predictors are attributes of the VLE that determine the rate of adoption by various adopter group memberships (Innovators, Early Adopters, Early Majority, Late Majority, Laggards). Descriptive statistics and regression analysis were deployed to analyse adopter group memberships and predictor significance in VLE adoption and use. The results revealed varying attitudes towards VLE adoption by academic staff at RUB. Few predictors were consistent with previous research on VLE adoption. There were also significant differences from previous research on predictors such as the deviation in adopter frequency from that predicted by Rogers DOI theory. Therefore, it can be concluded that it is misleading to rely on the DOI theory in the way it is currently operationalised for predicting VLE use.

Journal ArticleDOI
TL;DR: The study findings suggest that ICT application adoption in HBB participants is not uniform, with adoption of applications such as e-mail differing from adoption of newer applications, such as social networking.
Abstract: Purpose – The purpose of this paper is to report on a study that examines an under-researched area, the use of information and communications technologies (ICT) in Australian home-based businesses (HBB). Design/methodology/approach – HBB constitute a large part of the economy, yet little is known of how they use ICT to improve their business operations. The study involved a case study comprising interviews with 30 business operators in the Western region of Melbourne, a major Australian city. The findings were analysed using a unique approach to Rogers’ (2003) Diffusion of Innovations, employing the innovation-decision process as a lens for the analysis. Findings – The study findings suggest that ICT application adoption in HBB participants is not uniform, with adoption of applications such as e-mail differing from adoption of newer applications, such as social networking. ICT use needs to be considered according to individual ICT applications and explained in the context of particular HBB. The study cont...


Journal ArticleDOI
TL;DR: In this paper, the authors investigated the speed of adoption of energy technologies in a traditionally innovation importing country, Portugal, as compared with countries where these technologies first started, showing an average adoption lag of one to two decades relatively to the core countries.