Showing papers on "Microblogging published in 2012"

Information, Community, and Action: How Nonprofit Organizations Use Social Media

Abstract: The rapid diffusion of "microblogging" services such as Twitter is ushering in a new era of possibilities for organizations to communicate with and engage their core stakeholders and the general public. To enhance understanding of the communicative functions microblogging serves for organizations, this study examines the Twitter utilization practices of the 100 largest nonprofit organizations in the United States. The analysis reveals there are three key functions of microblogging updates-"information," "community," and "action." Though the informational use of microblogging is extensive, nonprofit organizations are better at using Twitter to strategically engage their stakeholders via dialogic and community-building practices than they have been with traditional websites. The adoption of social media appears to have engendered new paradigms of public engagement. Keywords: microblogging; Twitter; social media; stakeholder relations; organizational communication; organization-public relations; nonprofit organizations

Detecting Automation of Twitter Accounts: Are You a Human, Bot, or Cyborg?

Abstract: Twitter is a new web application playing dual roles of online social networking and microblogging. Users communicate with each other by publishing text-based posts. The popularity and open structure of Twitter have attracted a large number of automated programs, known as bots, which appear to be a double-edged sword to Twitter. Legitimate bots generate a large amount of benign tweets delivering news and updating feeds, while malicious bots spread spam or malicious contents. More interestingly, in the middle between human and bot, there has emerged cyborg referred to either bot-assisted human or human-assisted bot. To assist human users in identifying who they are interacting with, this paper focuses on the classification of human, bot, and cyborg accounts on Twitter. We first conduct a set of large-scale measurements with a collection of over 500,000 accounts. We observe the difference among human, bot, and cyborg in terms of tweeting behavior, tweet content, and account properties. Based on the measurement results, we propose a classification system that includes the following four parts: 1) an entropy-based component, 2) a spam detection component, 3) an account properties component, and 4) a decision maker. It uses the combination of features extracted from an unknown user to determine the likelihood of being a human, bot, or cyborg. Our experimental evaluation demonstrates the efficacy of the proposed classification system.

Competition among memes in a world with limited attention

Abstract: The wide adoption of social media has increased the competition among ideas for our finite attention. We employ a parsimonious agent-based model to study whether such a competition may affect the popularity of different memes, the diversity of information we are exposed to, and the fading of our collective interests for specific topics. Agents share messages on a social network but can only pay attention to a portion of the information they receive. In the emerging dynamics of information diffusion, a few memes go viral while most do not. The predictions of our model are consistent with empirical data from Twitter, a popular microblogging platform. Surprisingly, we can explain the massive heterogeneity in the popularity and persistence of memes as deriving from a combination of the competition for our limited attention and the structure of the social network, without the need to assume different intrinsic values among ideas.

Information, Community, and Action: How Nonprofit Organizations Use Social Media

Abstract: The rapid diffusion of “microblogging” services such as Twitter is ushering in a new era of possibilities for organizations to communicate with and engage their core stakeholders and the general public. To enhance understanding of the communicative functions microblogging serves for organizations, this study examines the Twitter utilization practices of the 100 largest nonprofit organizations in the United States. The analysis reveals there are three key functions of microblogging updates—“information,”“community,” and “action.” Though the informational use of microblogging is extensive, nonprofit organizations are better at using Twitter to strategically engage their stakeholders via dialogic and community-building practices than they have been with traditional websites. The adoption of social media appears to have engendered new paradigms of public engagement. © 2012 Wiley Periodicals, Inc. (Authors are listed in alphabetical order. The authors would like to thank Tom Feeley, Richard Waters, Seungahn Nah, I-hsuan Chiu, Yuchao Huang, and Kenton Anderson for helpful comments and suggestions.)

Automatic detection of rumor on Sina Weibo

Abstract: The problem of gauging information credibility on social networks has received considerable attention in recent years. Most previous work has chosen Twitter, the world's largest micro-blogging platform, as the premise of research. In this work, we shift the premise and study the problem of information credibility on Sina Weibo, China's leading micro-blogging service provider. With eight times more users than Twitter, Sina Weibo is more of a Facebook-Twitter hybrid than a pure Twitter clone, and exhibits several important characteristics that distinguish it from Twitter. We collect an extensive set of microblogs which have been confirmed to be false rumors based on information from the official rumor-busting service provided by Sina Weibo. Unlike previous studies on Twitter where the labeling of rumors is done manually by the participants of the experiments, the official nature of this service ensures the high quality of the dataset. We then examine an extensive set of features that can be extracted from the microblogs, and train a classifier to automatically detect the rumors from a mixed set of true information and false information. The experiments show that some of the new features we propose are indeed effective in the classification, and even the features considered in previous studies have different implications with Sina Weibo than with Twitter. To the best of our knowledge, this is the first study on rumor analysis and detection on Sina Weibo.

Studying political microblogging: Twitter users in the 2010 Swedish election campaign:

Abstract: Among the many so-called microblogging services that allow their users to describe their current status in short posts, Twitter is probably among the most popular and well known. Since its launch i ...

What's in a hashtag?: content based prediction of the spread of ideas in microblogging communities

Abstract: Current social media research mainly focuses on temporal trends of the information flow and on the topology of the social graph that facilitates the propagation of information. In this paper we study the effect of the content of the idea on the information propagation. We present an efficient hybrid approach based on a linear regression for predicting the spread of an idea in a given time frame. We show that a combination of content features with temporal and topological features minimizes prediction error.Our algorithm is evaluated on Twitter hashtags extracted from a dataset of more than 400 million tweets. We analyze the contribution and the limitations of the various feature types to the spread of information, demonstrating that content aspects can be used as strong predictors thus should not be disregarded. We also study the dependencies between global features such as graph topology and content features.

Tweeting is believing?: understanding microblog credibility perceptions

Abstract: Twitter is now used to distribute substantive content such as breaking news, increasing the importance of assessing the credibility of tweets. As users increasingly access tweets through search, they have less information on which to base credibility judgments as compared to consuming content from direct social network connections. We present survey results regarding users' perceptions of tweet credibility. We find a disparity between features users consider relevant to credibility assessment and those currently revealed by search engines. We then conducted two experiments in which we systematically manipulated several features of tweets to assess their impact on credibility ratings. We show that users are poor judges of truthfulness based on content alone, and instead are influenced by heuristics such as user name when making credibility assessments. Based on these findings, we discuss strategies tweet authors can use to enhance their credibility with readers (and strategies astute readers should be aware of!). We propose design improvements for displaying social search results so as to better convey credibility.

(How) will the revolution be retweeted?: information diffusion and the 2011 Egyptian uprising

Abstract: This paper examines microblogging information diffusion activity during the 2011 Egyptian political uprisings. Specifically, we examine the use of the retweet mechanism on Twitter, using empirical evidence of information propagation to reveal aspects of work that the crowd conducts. Analysis of the widespread contagion of a popular meme reveals interaction between those who were "on the ground" in Cairo and those who were not. However, differences between information that appeals to the larger crowd and those who were doing on-the-ground work reveal important interplay between the two realms. Through both qualitative and statistical description, we show how the crowd expresses solidarity and does the work of information processing through recommendation and filtering. We discuss how these aspects of work mutually sustain crowd interaction in a politically sensitive context. In addition, we show how features of this retweet-recommendation behavior could be used in combination with other indicators to identify information that is new and likely coming from the ground.

Emotional Tweets

Abstract: Detecting emotions in microblogs and social media posts has applications for industry, health, and security. However, there exists no microblog corpus with instances labeled for emotions for developing supervised systems. In this paper, we describe how we created such a corpus from Twitter posts using emotion-word hashtags. We conduct experiments to show that the self-labeled hashtag annotations are consistent and match with the annotations of trained judges. We also show how the Twitter emotion corpus can be used to improve emotion classification accuracy in a different domain. Finally, we extract a word-emotion association lexicon from this Twitter corpus, and show that it leads to significantly better results than the manually crafted WordNet Affect lexicon in an emotion classification task.

Dynamical classes of collective attention in twitter

Abstract: Micro-blogging systems such as Twitter expose digital traces of social discourse with an unprecedented degree of resolution of individual behaviors. They offer an opportunity to investigate how a large-scale social system responds to exogenous or endogenous stimuli, and to disentangle the temporal, spatial and topical aspects of users' activity. Here we focus on spikes of collective attention in Twitter, and specifically on peaks in the popularity of hashtags. Users employ hashtags as a form of social annotation, to define a shared context for a specific event, topic, or meme. We analyze a large-scale record of Twitter activity and find that the evolution of hashtag popularity over time defines discrete classes of hashtags. We link these dynamical classes to the events the hashtags represent and use text mining techniques to provide a semantic characterization of the hashtag classes. Moreover, we track the propagation of hashtags in the Twitter social network and find that epidemic spreading plays a minor role in hashtag popularity, which is mostly driven by exogenous factors.

Sentiment Analysis on Twitter

Abstract: With the rise of social networking epoch, there has been a surge of user generated content. Microblogging sites have millions of people sharing their thoughts daily because of its characteristic short and simple manner of expression. We propose and investigate a paradigm to mine the sentiment from a popular real-time microblogging service, Twitter, where users post real time reactions to and opinions� about� “everything”. In this paper, we expound a hybrid approach using both corpus based and dictionary based methods to determine the semantic orientation of the opinion words in tweets. A case study is presented to illustrate the use and effectiveness of the proposed system.

Adding semantics to microblog posts

Abstract: Microblogs have become an important source of information for the purpose of marketing, intelligence, and reputation management. Streams of microblogs are of great value because of their direct and real-time nature. Determining what an individual microblog post is about, however, can be non-trivial because of creative language usage, the highly contextualized and informal nature of microblog posts, and the limited length of this form of communication. We propose a solution to the problem of determining what a microblog post is about through semantic linking: we add semantics to posts by automatically identifying concepts that are semantically related to it and generating links to the corresponding Wikipedia articles. The identified concepts can subsequently be used for, e.g., social media mining, thereby reducing the need for manual inspection and selection. Using a purpose-built test collection of tweets, we show that recently proposed approaches for semantic linking do not perform well, mainly due to the idiosyncratic nature of microblog posts. We propose a novel method based on machine learning with a set of innovative features and show that it is able to achieve significant improvements over all other methods, especially in terms of precision.

Censorship and deletion practices in Chinese social media

Abstract: With Twitter and Facebook blocked in China, the stream of information from Chinese domestic social media provides a case study of social media behavior under the influence of active censorship. While much work has looked at efforts to prevent access to information in China (including IP blocking of foreign Web sites or search engine filtering), we present here the first large–scale analysis of political content censorship in social media, i.e. , the active deletion of messages published by individuals. In a statistical analysis of 56 million messages (212,583 of which have been deleted out of 1.3 million checked, more than 16 percent) from the domestic Chinese microblog site Sina Weibo, and 11 million Chinese–language messages from Twitter, we uncover a set a politically sensitive terms whose presence in a message leads to anomalously higher rates of deletion. We also note that the rate of message deletion is not uniform throughout the country, with messages originating in the outlying provinces of Tibet and Qinghai exhibiting much higher deletion rates than those from eastern areas like Beijing.

Tweeting for learning: A critical analysis of research on microblogging in education published in 2008–2011

Abstract: This study critically analyzed the current body of published research on microblogging in education ( MIE) to build a deep and comprehensive understanding of this increasingly popular phenomenon. Twenty-one studies on MIE in 2008-2011 were selected based on the selection criteria and analyzed to answer the following questions: What types of research have been published on MIE? How was microblogging used for teaching and learning in these studies? What educational benefits did microblogging have on teaching and learning? What suggestions and implications did the current research have for future MIE research and practices? The analysis suggests that microblogging has a potential to encourage participation, engagement, reflective thinking as well as collaborative learning under different learning settings. The quality of research, however, varies greatly, suggesting a need for rigorous research on MIE. The analysis has implications for MIE practices as well as research and development efforts. Practitioner Notes What is already known about this topic Microblogging has a potential to facilitate learning., Research on microblogging has been conducted under different educational settings., What this paper adds What are the characteristics of the current research on microblogging in education., How educators and researchers integrated microblogging to achieve different educational goals as identified in these studies., What are the identified educational effects of using microblogging for teaching and learning., What are the challenges and suggestions of using microblogging in teaching and learning., Implications for practice and/or policy Future research on microblogging in education should go beyond formal higher education settings by considering learning occurring in other settings., Future research needs to observe and analyze how learners participate and learn in microblogging-based environments over time., Innovative data collection and analysis methods are needed to understand the interaction and learning that occur in such environments., Future research is needed to identify effective approaches of microblogging integration. [ABSTRACT FROM AUTHOR]

Political Communication and Influence through Microblogging--An Empirical Analysis of Sentiment in Twitter Messages and Retweet Behavior

Abstract: Microblogging services such as Twitter are said to have the potential for increasing political participation. Given the feature of 'retweeting' as a simple yet powerful mechanism for information diffusion, Twitter is an ideal platform for users to spread not only information in general but also political opinions through their networks as Twitter may also be used to publicly agree with, as well as to reinforce, someone's political opinions or thoughts. Besides their content and intended use, Twitter messages ('tweets') also often convey pertinent information about their author's sentiment. In this paper, we seek to examine whether sentiment occurring in politically relevant tweets has an effect on their retweetability (i.e., how often these tweets will be retweeted). Based on a data set of 64,431 political tweets, we find a positive relationship between the quantity of words indicating affective dimensions, including positive and negative emotions associated with certain political parties or politicians, in a tweet and its retweet rate. Furthermore, we investigate how political discussions take place in the Twitter network during periods of political elections with a focus on the most active and most influential users. Finally, we conclude by discussing the implications of our results.

Finding Bursty Topics from Microblogs

Abstract: Microblogs such as Twitter reflect the general public's reactions to major events. Bursty topics from microblogs reveal what events have attracted the most online attention. Although bursty event detection from text streams has been studied before, previous work may not be suitable for microblogs because compared with other text streams such as news articles and scientific publications, microblog posts are particularly diverse and noisy. To find topics that have bursty patterns on microblogs, we propose a topic model that simultaneously captures two observations: (1) posts published around the same time are more likely to have the same topic, and (2) posts published by the same user are more likely to have the same topic. The former helps find event-driven posts while the latter helps identify and filter out "personal" posts. Our experiments on a large Twitter dataset show that there are more meaningful and unique bursty topics in the top-ranked results returned by our model than an LDA baseline and two degenerate variations of our model. We also show some case studies that demonstrate the importance of considering both the temporal information and users' personal interests for bursty topic detection from microblogs.

We know what @you #tag: does the dual role affect hashtag adoption?

Abstract: Researchers and social observers have both believed that hashtags, as a new type of organizational objects of information, play a dual role in online microblogging communities (e.g., Twitter). On one hand, a hashtag serves as a bookmark of content, which links tweets with similar topics; on the other hand, a hashtag serves as the symbol of a community membership, which bridges a virtual community of users. Are the real users aware of this dual role of hashtags? Is the dual role affecting their behavior of adopting a hashtag? Is hashtag adoption predictable? We take the initiative to investigate and quantify the effects of the dual role on hashtag adoption. We propose comprehensive measures to quantify the major factors of how a user selects content tags as well as joins communities. Experiments using large scale Twitter datasets prove the effectiveness of the dual role, where both the content measures and the community measures significantly correlate to hashtag adoption on Twitter. With these measures as features, a machine learning model can effectively predict the future adoption of hashtags that a user has never used before.

A comparative study of users' microblogging behavior on sina weibo and twitter

Abstract: In this article, we analyze and compare user behavior on two different microblogging platforms: (1) Sina Weibo which is the most popular microblogging service in China and (2) Twitter. Such a comparison has not been done before at this scale and is therefore essential for understanding user behavior on microblogging services. In our study, we analyze more than 40 million microblogging activities and investigate microblogging behavior from different angles. We (i) analyze how people access microblogs and (ii) compare the writing style of Sina Weibo and Twitter users by analyzing textual features of microposts. Based on semantics and sentiments that our user modeling framework extracts from English and Chinese posts, we study and compare (iii) the topics and (iv) sentiment polarities of posts on Sina Weibo and Twitter. Furthermore, (v) we investigate the temporal dynamics of the microblogging behavior such as the drift of user interests over time.Our results reveal significant differences in the microblogging behavior on Sina Weibo and Twitter and deliver valuable insights for multilingual and culture-aware user modeling based on microblogging data. We also explore the correlation between some of these differences and cultural models from social science research.

Cognos: crowdsourcing search for topic experts in microblogs

Abstract: Finding topic experts on microblogging sites with millions of users, such as Twitter, is a hard and challenging problem. In this paper, we propose and investigate a new methodology for discovering topic experts in the popular Twitter social network. Our methodology relies on the wisdom of the Twitter crowds -- it leverages Twitter Lists, which are often carefully curated by individual users to include experts on topics that interest them and whose meta-data (List names and descriptions) provides valuable semantic cues to the experts' domain of expertise. We mined List information to build Cognos, a system for finding topic experts in Twitter. Detailed experimental evaluation based on a real-world deployment shows that: (a) Cognos infers a user's expertise more accurately and comprehensively than state-of-the-art systems that rely on the user's bio or tweet content, (b) Cognos scales well due to built-in mechanisms to efficiently update its experts' database with new users, and (c) Despite relying only on a single feature, namely crowdsourced Lists, Cognos yields results comparable to, if not better than, those given by the official Twitter experts search engine for a wide range of queries in user tests. Our study highlights Lists as a potentially valuable source of information for future content or expert search systems in Twitter.

Nowcasting Events from the Social Web with Statistical Learning

Abstract: We present a general methodology for inferring the occurrence and magnitude of an event or phenomenon by exploring the rich amount of unstructured textual information on the social part of the Web. Having geo-tagged user posts on the microblogging service of Twitter as our input data, we investigate two case studies. The first consists of a benchmark problem, where actual levels of rainfall in a given location and time are inferred from the content of tweets. The second one is a real-life task, where we infer regional Influenza-like Illness rates in the effort of detecting timely an emerging epidemic disease. Our analysis builds on a statistical learning framework, which performs sparse learning via the bootstrapped version of LASSO to select a consistent subset of textual features from a large amount of candidates. In both case studies, selected features indicate close semantic correlation with the target topics and inference, conducted by regression, has a significant performance, especially given the short length --approximately one year-- of Twitter’s data time series.

TM-LDA: efficient online modeling of latent topic transitions in social media

Abstract: Latent topic analysis has emerged as one of the most effective methods for classifying, clustering and retrieving textual data. However, existing models such as Latent Dirichlet Allocation (LDA) were developed for static corpora of relatively large documents. In contrast, much of the textual content on the web, and especially social media, is temporally sequenced, and comes in short fragments, including microblog posts on sites such as Twitter and Weibo, status updates on social networking sites such as Facebook and LinkedIn, or comments on content sharing sites such as YouTube. In this paper we propose a novel topic model, Temporal-LDA or TM-LDA, for efficiently mining text streams such as a sequence of posts from the same author, by modeling the topic transitions that naturally arise in these data. TM-LDA learns the transition parameters among topics by minimizing the prediction error on topic distribution in subsequent postings. After training, TM-LDA is thus able to accurately predict the expected topic distribution in future posts. To make these predictions more efficient for a realistic online setting, we develop an efficient updating algorithm to adjust the topic transition parameters, as new documents stream in. Our empirical results, over a corpus of over 30 million microblog posts, show that TM-LDA significantly outperforms state-of-the-art static LDA models for estimating the topic distribution of new documents over time. We also demonstrate that TM-LDA is able to highlight interesting variations of common topic transitions, such as the differences in the work-life rhythm of cities, and factors associated with area-specific problems and complaints.

On-line Trend Analysis with Topic Models: #twitter Trends Detection Topic Model Online

Abstract: We present a novel topic modelling-based methodology to track emerging events in microblogs such as Twitter. Our topic model has an in-built update mechanism based on time slices and implements a dynamic vocabulary. We first show that the method is robust in detecting events using a range of datasets with injected novel events, and then demonstrate its application in identifying trending topics in Twitter.

Sentiment analysis of twitter audiences: Measuring the positive or negative influence of popular twitterers

Abstract: Twitter is a popular microblogging service that is used to read and write millions of short messages on any topic within a 140-character limit. Popular or influential users tweet their status and are retweeted, mentioned, or replied to by their audience. Sentiment analysis of the tweets by popular users and their audience reveals whether the audience is favorable to popular users. We analyzed over 3,000,000 tweets mentioning or replying to the 13 most influential users to determine audience sentiment. Twitter messages reflect the landscape of sentiment toward its most popular users. We used the sentiment analysis technique as a valid popularity indicator or measure. First, we distinguished between the positive and negative audiences of popular users. Second, we found that the sentiments expressed in the tweets by popular users influenced the sentiment of their audience. Third, from the above two findings we developed a positive-negative measure for this influence. Finally, using a Granger causality analysis, we found that the time-series-based positive-negative sentiment change of the audience was related to the real-world sentiment landscape of popular users. We believe that the positive-negative influence measure between popular users and their audience provides new insights into the influence of a user and is related to the real world. © 2012 Wiley Periodicals, Inc.

Spatiotemporal anomaly detection through visual analysis of geolocated Twitter messages

Abstract: Analyzing message streams from social blogging services such as Twitter is a challenging task because of the vast number of documents that are produced daily. At the same time, the availability of geolocated, realtime, and manually created status updates are an invaluable data source for situational awareness scenarios. In this work we present an approach that allows for an interactive analysis of location-based microblog messages in realtime by means of scalable aggregation and geolocated text visualization. For this purpose, we use a novel cluster analysis approach and distinguish between local event reports and global media reaction to detect spatiotemporal anomalies automatically. A workbench allows the scalable visual examination and analysis of messages featuring perspective and semantic layers on a world map representation. Our novel techniques can be used by analysts to classify the presented event candidates and examine them on a global scale.

Geographic Dissection of the Twitter Network

Abstract: Geography plays an important role in shaping societal interactions in the offline world. However, as more and more social interactions occur online via social networking sites like Twitter and Facebook, users can interact with others unconstrained by their geolocations, raising the question: does offline geography still matter in online social networks? In this paper, we attempt to address this question by dissecting the Twitter social network based on users’ geolocations and investigating how users’ geolocation impacts their participation in Twitter, including their connections to others and the information they exchange with them. Our in-depth analysis reveals that geography continues to have a significant impact on user interactions in the Twitter social network. The influence of geography could be potentially explained by the shared national, linguistic, and cultural backgrounds of users from the same geographic neighborhood.

Determinants of information retweeting in microblogging

Abstract: Purpose – The purpose of this paper is to propose a conceptual model to investigate the determinants of information retweeting in microblogging based on Heuristic‐Systematic Model.Design/methodology/approach – Microblogging data about emergency events from Sina microblogging (http://weibo.com) are collected and analyzed with text mining technology. The proposed hypotheses are tested with logistic and multiple linear regressions.Findings – The results show that source trustworthiness, source expertise, source attractiveness, and the number of multimedia have significant effects on the information retweeting. In addition, source expertise moderates the effects of user trustworthiness and content objectivity on the information retweeting in microblogging.Practical implications – This study provides an in‐depth understanding of what makes information about emergency events in microblogging diffuse so rapidly. Based on these findings the emergency management organizations in China can apply the microblogging t...

Use of microblogging for collective sense-making during violent crises: a study of three campus shootings

Abstract: The purpose of this study is to understand how microblogging communications change and contribute to collective sense-making over time during a crisis. Using B. Dervin's (1983) theory of sense-making applied to crises and communications during crises, we examined 7, 184 microblogging communications sent in response to three violent crises that occurred on U. S. college campuses. The analysis of patterns of microblogging communications found that information-sharing behaviors dominated the early response phase of violent crises, and opinion sharing increased over time, peaking in the recovery phase of the crises. The analysis of individual microblogging communications identified various themes in the conversation threads that not only helped individual contributors make sense of the situation but also helped others who followed the conversation. The results of this study show that microblogging can play a vital role in collective sense-making during crises.

A diffusion mechanism for social advertising over microblogs

Abstract: Social media have increasingly become popular platforms for information dissemination. Recently, companies have attempted to take advantage of social advertising to deliver their advertisements to appropriate customers. The success of message propagation in social media depends greatly on the content relevance and the closeness of social relationships. In this paper, considering the factors of user preference, network influence, and propagation capability, we propose a diffusion mechanism to deliver advertising information over microblogging media. Our experimental results show that the proposed model could provide advertisers with suitable targets for diffusing advertisements continuously and thus efficiently enhance advertising effectiveness.