Journal ArticleDOI
A Comprehensive Framework for Implementing an Effective Employer Brand Strategy
R. Deepa,Rupashree Baral +1 more
TLDR
In this paper, the authors describe how to design and implement a brand strategy for any organization, given the challenge of talent attraction and retention, and how it creates a sustainable relationship with the stakeholders.Abstract:
Employer brand strategy design and implementation are crucial for any organization, given the challenge of talent attraction and retention. Employer branding creates a sustainable relationship betw...read more
Citations
More filters
Employer branding : strategic implications for staffrecruitment
TL;DR: In this paper, the authors examine the nature and consequences of employer branding and reveal that job seekers evaluate: the attractiveness of employers based on any previous direct work experiences with the employer or in the sector; the clarity, credibility, and consistency of the potential employers' brand signals; perceptions of the employers’ brand investments; and perceptions of their product or service brand portfolio.
Posted Content
Business models: A challenging agenda
TL;DR: In this article, the authors propose a typology of business models that emphasises the connecting of traditional value chain descriptors with how customers are identified and satisfied, and how the firm monetizes its value.
Journal ArticleDOI
Employer Branding as a Talent Management Tool: A Systematic Literature Revision
TL;DR: In this article, a systematic literature revision was carried out using the Preferred Reporting Items for Systematic Reviews (PRISMA) protocol in order to identify and sum up the most relevant studies of the last 10 years concerning these topics.
Aproximación a la retención de talento: enfoque employer branding en las universidades
Ivette Duran-Seguel,Daniela Moreno Martínez,Karina Valenzuela Henríquez,Nancy Alarcón Henríquez +3 more
TL;DR: In this paper, the authors analyzed the most valued job attraction and retention factors by academics from three Chilean universities, and found that prestige, proximity and quality were the three most valued factors for staying in a university.
Journal ArticleDOI
Gestión millennial en una agencia creativa de la ciudad de Durango
TL;DR: A partir de las observaciones realizadas dentro del proceso de diagnóstico organizacional en la agencia creativa, con elementos that contribuyan a retener el personal creativo and a crear un mejor ambiente de trabajo, las acciones a emprender se enfocan en el perfil millennial presente en los miembros de la organización as discussed by the authors .
References
More filters
Journal ArticleDOI
Recruitment communication media: impact on prehire outcomes
TL;DR: This article proposed and tested a model of the effects of media and media features (amount of information, opportunities for 2-way communication, personal focus, social presence, symbolism) on communication outcomes (credibility and satisfaction), attitudes, intentions and behavior associated with joining the organization.
Journal ArticleDOI
What HR managers do versus what employees value: Exploring both parties' views on retention management from a psychological contract perspective
Ans De Vos,Annelies Meganck +1 more
TL;DR: In this paper, the authors explored HR managers' and employees' views on the factors affecting employee retention using the perspective of the psychological contract and used regression analysis to examine the impact of the delivery of employer inducements on retention.
Journal ArticleDOI
The influence of the employer brand on employee attitudes relevant for service branding: an empirical investigation
TL;DR: In this paper, the authors developed a framework that combines the concept of the perceived employer brand with employee outcomes that are relevant for service branding to create favorable employee attitudes that were relevant for the creation of the service brand.
Journal ArticleDOI
Conceptualising employer branding in sustainable organisations
TL;DR: In this paper, the authors discuss the strategic potentials of merging corporate branding processes, strategic HRM and corporate social responsibility into a theoretical framework for reconceptualising employer branding as co-created processes and sustainable employer-employee relationships.
Journal ArticleDOI
The complexity of richness: Media, message, and communication outcomes
TL;DR: Factor structures and relationships involving media and information richness and communication outcomes in dynamic web-based multimedia contexts were found to be best explained by models with multiple fine-grained constructs rather than those based on one- or two-dimensions.
Related Papers (5)
Designing brands and managing organizational politics: A qualitative case study of employer brand creation
Andreas Mölk,Manfred Auer +1 more