Journal ArticleDOI
Antecedents of emotional attachment to brands
TLDR
In this paper, the authors use qualitative methods to derive five primary antecedents of emotional attachment to brands and offer applied suggestions for leveraging antecedent to evoke exclusive brand repurchase based on emotional attachment.About:
This article is published in Journal of Business Research.The article was published on 2011-10-01. It has received 317 citations till now. The article focuses on the topics: Brand loyalty.read more
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Mediating Effects of Place Attachment and Satisfaction on the Relationship between Tourists’ Emotions and Intention to Recommend:
TL;DR: In this paper, a model based on the developmental theory of place attachment was developed to consider the influence of tourists' emotions on place attachment and the mediating effects of satisfact...
Journal ArticleDOI
The role of self-determination theory in marketing science: An integrative review and agenda for research
TL;DR: This paper reviewed all empirical studies published on the subject over a 20-year period and identified several clusters of research in which self-determination theory appears to be more promising in addressing marketing problems.
Journal ArticleDOI
Brand love and positive word of mouth: the moderating effects of experience and price
TL;DR: In this paper, the authors test and extend Carroll and Ahuvia's (2006) model on the antecedents and outcomes of brand love by examining the moderating effects of experience and price on the relationship between brand love and offline word of mouth (WOM) and between Brand love and electronic WOM (eWOM), and the results mainly support the model by confirming that the selfexpressiveness of the brand and trust are positively associated with brand love.
Journal ArticleDOI
You’re so lovable: Anthropomorphism and brand love
TL;DR: This article investigated the influence of anthropomorphism on brand love in the context of defensive marketing and identified five possible theoretical mechanisms through which anthropomorphisms may influence brand love: category-level evaluation, cognitive fluency, cognitive consistency, self-extension and selfcongruence.
Journal ArticleDOI
Consumer-based chain restaurant brand equity, brand reputation, and brand trust
TL;DR: In this article, the mediating effects of brand reputation on the relationship between CBCRBE and brand trust were investigated using a structural equation modeling (SEM) analysis. And the results of the study reveal that brand reputation partially mediates the effects of food & service quality, brand affect, brand awareness, and brand association on brand trust.
References
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Book
The Discovery of Grounded Theory
TL;DR: In this paper, the discovery of grounded theory is discussed and grounded theory can be found in the form of a grounded theory discovery problem, where the root cause of the problem is identified.
Book
Identity, youth, and crisis
TL;DR: Erikson as mentioned in this paper describes a process that is located both in the core of the individual and in the inner space of the communal culture, and discusses the connection between individual struggles and social order.
Journal ArticleDOI
Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence:
TL;DR: In this paper, evidence from past research and insights from an exploratory investigation are combined in a conceptual model that defines and relates price, perceived quality, and perceived value for a product.
Book
Educational Research: Planning, Conducting, and Evaluating Quantitative and Qualitative Research
TL;DR: In this article, the authors present an introduction to the process of conducting research, including the steps in the procedure of identifying a research problem, defining a purpose and research questions or hypotheses, and analyzing and interpreting quantitative data.
Book
Transforming Qualitative Information: Thematic Analysis and Code Development
TL;DR: The Search for the Codable Moment A way of Seeing Developing Themes and Codes Deciding on Units of Analysis and Units of Coding as Issues of Sampling
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