Open AccessJournal Article
Blatant Benevolence and Conspicuous Consumption: When Romantic Motives Elicit Strategic Costly Signals
TLDR
In this article, the authors examined the possibility that conspicuous displays of consumption and benevolence might serve as ''costly signals'' of desirable mate qualities, and found that romantic motives seem to produce highly strategic and sex-specific self-presentations best understood within a costly signaling framework.Abstract:
Conspicuous displays of consumption and benevolence might serve as \"costly signals\" of desirable mate qualities. If so, they should vary strategically with manipulations of mating-related motives. The authors examined this possibility in 4 experiments. Inducing mating goals in men increased their willingness to spend on conspicuous luxuries but not on basic necessities. In women, mating goals boosted public--but not private--helping. Although mating motivation did not generally inspire helping in men, it did induce more helpfulness in contexts in which they could display heroism or dominance. Conversely, although mating motivation did not lead women to conspicuously consume, it did lead women to spend more publicly on helpful causes. Overall, romantic motives seem to produce highly strategic and sex-specific self-presentations best understood within a costly signaling framework.read more
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Journal ArticleDOI
Is pulling the lever sexy? Deontology as a downstream cue to long-term mate quality:
Mitch Brown,Donald F. Sacco +1 more
TL;DR: Deontological and utilitarian moral decisions have unique communicative functions within the context of group living as discussed by the authors, and Deontology more strongly communicates prosocial intentions, fostering greater p...
Book ChapterDOI
Can “Real” Men Consume Ethically? How Ethical Consumption Leads to Unintended Observer Inference
Jingzhi Shang,John Peloza +1 more
TL;DR: The authors found that when male consumers are in the presence of observers of the opposite (same) sex, they are more likely to prioritize ethical identity even when it threatens their gender orientation.
Journal ArticleDOI
Gender segmentation to increase brand preference? The role of product involvement
Enav Friedmann,Oded Lowengart +1 more
TL;DR: In this article, the role of product involvement and gender in the brand preference formation of men and women was examined in an online experiment with a descriptive survey (n = 459) using structural equation modeling (SEM).
Journal ArticleDOI
Sustainable Decisions Signal Sustainable Relationships: How Purchasing Decisions Affect Perceptions and Romantic Attraction
TL;DR: Compared to luxury purchasers, eco-friendly purchasers were ascribed greater warmth, competence, and good partner traits, but less physical appeal, and they were preferred for long-term but not short-term relationships.
Book ChapterDOI
Feeling Attached to Symbolic Brands within the Context of Brand Transgressions
Eda Sayin,Zeynep Gürhan-Canli +1 more
TL;DR: In this article, the authors introduce a typology of brand transgressions against the expressive, exclusive, expert, and empathic nature of brands, and discuss the possible effects of attachment levels on consumers' reactions after such transgressions.
References
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Book
Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research
Martin Fishbein,Icek Ajzen +1 more
Journal ArticleDOI
The Genetical Evolution of Social Behaviour. I
TL;DR: A genetical mathematical model is described which allows for interactions between relatives on one another's fitness and a quantity is found which incorporates the maximizing property of Darwinian fitness, named “inclusive fitness”.
Book
Handbook of social psychology
TL;DR: In this paper, Neuberg and Heine discuss the notion of belonging, acceptance, belonging, and belonging in the social world, and discuss the relationship between friendship, membership, status, power, and subordination.
Journal ArticleDOI
The Evolution of Reciprocal Altruism
TL;DR: In this paper, a model is presented to account for the natural selection of what is termed reciprocally altruistic behavior, and the model shows how selection can operate against the cheater (non-reciprocator) in the system.