Open AccessJournal Article
Blatant Benevolence and Conspicuous Consumption: When Romantic Motives Elicit Strategic Costly Signals
TLDR
In this article, the authors examined the possibility that conspicuous displays of consumption and benevolence might serve as ''costly signals'' of desirable mate qualities, and found that romantic motives seem to produce highly strategic and sex-specific self-presentations best understood within a costly signaling framework.Abstract:
Conspicuous displays of consumption and benevolence might serve as \"costly signals\" of desirable mate qualities. If so, they should vary strategically with manipulations of mating-related motives. The authors examined this possibility in 4 experiments. Inducing mating goals in men increased their willingness to spend on conspicuous luxuries but not on basic necessities. In women, mating goals boosted public--but not private--helping. Although mating motivation did not generally inspire helping in men, it did induce more helpfulness in contexts in which they could display heroism or dominance. Conversely, although mating motivation did not lead women to conspicuously consume, it did lead women to spend more publicly on helpful causes. Overall, romantic motives seem to produce highly strategic and sex-specific self-presentations best understood within a costly signaling framework.read more
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Conspicuous Consumption, Relationships and Rivals: Women’S Luxury Products As Signals to Other Women
Yajin Wang,Vladas Griskevicius +1 more
TL;DR: In this article, the authors investigated how women's luxury products function as a signaling system directed at other women who pose threats to their romantic relationships and found that activating a motive to guard one's mate triggered women to seek and display lavish possessions.
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Is luxury just a female thing? The role of gender in luxury brand consumption☆
TL;DR: For example, this paper found that women have a more positive attitude toward and a higher purchase intention of luxury brands versus non-luxury brands versus men than men, and that for female consumers, luxury brands provide more uniqueness, status and hedonic value than non-luxury brands.
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Boosting beauty in an economic decline: mating, spending, and the lipstick effect.
Sarah E. Hill,Christopher D. Rodeheffer,Vladas Griskevicius,Kristina M. Durante,Andrew Edward White +4 more
TL;DR: Examination of how and why economic recessions influence women's consumer behavior revealed that recessionary cues consistently increased women's desire for products that increase attractiveness to mates--the first experimental demonstration of the lipstick effect.
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Goal-Driven Cognition and Functional Behavior The Fundamental-Motives Framework
TL;DR: This body of research illustrates the highly specific consequences of fitness-relevant motivational states for cognition and behavior, and highlights the value of studying human motivation and cognition within an evolutionary framework.
References
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Book
Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research
Martin Fishbein,Icek Ajzen +1 more
Journal ArticleDOI
The Genetical Evolution of Social Behaviour. I
TL;DR: A genetical mathematical model is described which allows for interactions between relatives on one another's fitness and a quantity is found which incorporates the maximizing property of Darwinian fitness, named “inclusive fitness”.
Book
Handbook of social psychology
TL;DR: In this paper, Neuberg and Heine discuss the notion of belonging, acceptance, belonging, and belonging in the social world, and discuss the relationship between friendship, membership, status, power, and subordination.
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The Evolution of Reciprocal Altruism
TL;DR: In this paper, a model is presented to account for the natural selection of what is termed reciprocally altruistic behavior, and the model shows how selection can operate against the cheater (non-reciprocator) in the system.