Open AccessJournal Article
Blatant Benevolence and Conspicuous Consumption: When Romantic Motives Elicit Strategic Costly Signals
TLDR
In this article, the authors examined the possibility that conspicuous displays of consumption and benevolence might serve as ''costly signals'' of desirable mate qualities, and found that romantic motives seem to produce highly strategic and sex-specific self-presentations best understood within a costly signaling framework.Abstract:
Conspicuous displays of consumption and benevolence might serve as \"costly signals\" of desirable mate qualities. If so, they should vary strategically with manipulations of mating-related motives. The authors examined this possibility in 4 experiments. Inducing mating goals in men increased their willingness to spend on conspicuous luxuries but not on basic necessities. In women, mating goals boosted public--but not private--helping. Although mating motivation did not generally inspire helping in men, it did induce more helpfulness in contexts in which they could display heroism or dominance. Conversely, although mating motivation did not lead women to conspicuously consume, it did lead women to spend more publicly on helpful causes. Overall, romantic motives seem to produce highly strategic and sex-specific self-presentations best understood within a costly signaling framework.read more
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Relationship between perceived social exclusion and conspicuous consumption
Oh Min Jung,Yoon Yong Hwang +1 more
Journal ArticleDOI
2006 peitho prize
Journal ArticleDOI
Gösteri̇şçi̇ tüketi̇mi̇n ve moti̇vasyonlarinin yaş kuşaklari ekseni̇nde i̇ncelenmesi̇
Cansu Tor-Kadioğlu,Mehmet Yağci +1 more
TL;DR: In this article, the authors reveal the basic motivations of conspicuous consumption and the relationship between these motivations, to understand the change of this structure according to generations, and make a generational comparison has been made.
Journal ArticleDOI
Relations between Conspicuous Consumption and Materialism
TL;DR: Chaudhuri et al. as mentioned in this paper found that the propensity to conspicuous consumption was significantly related to only two dimensions of materialism, namely success and centrality, and the importance and the attainment of wealth, popularity and image responsible for conspicuous consumption.
Willingness to pay for fair trade coffee - the impact of conformity on ethical consumption
Ylva Wahlstedt,Rebecka Lindholm +1 more
TL;DR: In this paper, the willingness to pay and conformity-seeking behavior of Swedish consumers when purchasing fair-trade coffee were examined through a conjoint analysis on data collected from two different questionnaires; one that presented objective information on fair trade, and one that linked fair trade to aspirational cues.
References
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Book
Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research
Martin Fishbein,Icek Ajzen +1 more
Journal ArticleDOI
The Genetical Evolution of Social Behaviour. I
TL;DR: A genetical mathematical model is described which allows for interactions between relatives on one another's fitness and a quantity is found which incorporates the maximizing property of Darwinian fitness, named “inclusive fitness”.
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Handbook of social psychology
TL;DR: In this paper, Neuberg and Heine discuss the notion of belonging, acceptance, belonging, and belonging in the social world, and discuss the relationship between friendship, membership, status, power, and subordination.
Journal ArticleDOI
The Evolution of Reciprocal Altruism
TL;DR: In this paper, a model is presented to account for the natural selection of what is termed reciprocally altruistic behavior, and the model shows how selection can operate against the cheater (non-reciprocator) in the system.