Open AccessJournal Article
Blatant Benevolence and Conspicuous Consumption: When Romantic Motives Elicit Strategic Costly Signals
TLDR
In this article, the authors examined the possibility that conspicuous displays of consumption and benevolence might serve as ''costly signals'' of desirable mate qualities, and found that romantic motives seem to produce highly strategic and sex-specific self-presentations best understood within a costly signaling framework.Abstract:
Conspicuous displays of consumption and benevolence might serve as \"costly signals\" of desirable mate qualities. If so, they should vary strategically with manipulations of mating-related motives. The authors examined this possibility in 4 experiments. Inducing mating goals in men increased their willingness to spend on conspicuous luxuries but not on basic necessities. In women, mating goals boosted public--but not private--helping. Although mating motivation did not generally inspire helping in men, it did induce more helpfulness in contexts in which they could display heroism or dominance. Conversely, although mating motivation did not lead women to conspicuously consume, it did lead women to spend more publicly on helpful causes. Overall, romantic motives seem to produce highly strategic and sex-specific self-presentations best understood within a costly signaling framework.read more
Citations
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Book ChapterDOI
The Case for Altruism in eWoM Motivations
TL;DR: In this paper, the authors explore altruism in the context of eWoM in order to further the understanding of consumers' motivation to share information and opinions online, and find that altruistic consumers share information, knowledge and expertise without any expectation of reward.
Dissertation
The Dark Side Of Luxury Consumption: Psychological And Social Consequences Of Using Luxury Goods
TL;DR: In this article, the authors present a business administration Ph.D. dissertation, which is based on the work of Deborah John, who is a business administrator at the University of Minnesota.
Journal ArticleDOI
To help or punish in the face of unfairness: men and women prefer mutually-beneficial strategies over punishment in a sexual selection context
TL;DR: Self-serving mutually-beneficial behaviour can be preferred over self-serving punishment as a signal of mate quality in undergraduates, and implications for the evolution of cooperation are discussed.
Journal Article
The Impostor Syndrome From Luxury Consumption
TL;DR: In this paper, a double-edged sword of luxury consumption is proposed: while luxury consumption can yield status benefits, it can also make consumers feel inauthentic, producing what they call the impostor syndrome from luxury consumption.
Journal ArticleDOI
Perceived Attractiveness of Two Types of Altruist
Ian Norman,Piers Fleming +1 more
TL;DR: In this article, the authors used dating advertisements to investigate if there is a differential effect on desirability across types of altruism and found that considerate altruists were significantly more desirable than the neutral advert in longterm romantic contexts.
References
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Book
Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research
Martin Fishbein,Icek Ajzen +1 more
Journal ArticleDOI
The Genetical Evolution of Social Behaviour. I
TL;DR: A genetical mathematical model is described which allows for interactions between relatives on one another's fitness and a quantity is found which incorporates the maximizing property of Darwinian fitness, named “inclusive fitness”.
Book
Handbook of social psychology
TL;DR: In this paper, Neuberg and Heine discuss the notion of belonging, acceptance, belonging, and belonging in the social world, and discuss the relationship between friendship, membership, status, power, and subordination.
Journal ArticleDOI
The Evolution of Reciprocal Altruism
TL;DR: In this paper, a model is presented to account for the natural selection of what is termed reciprocally altruistic behavior, and the model shows how selection can operate against the cheater (non-reciprocator) in the system.