Open AccessJournal Article
Blatant Benevolence and Conspicuous Consumption: When Romantic Motives Elicit Strategic Costly Signals
TLDR
In this article, the authors examined the possibility that conspicuous displays of consumption and benevolence might serve as ''costly signals'' of desirable mate qualities, and found that romantic motives seem to produce highly strategic and sex-specific self-presentations best understood within a costly signaling framework.Abstract:
Conspicuous displays of consumption and benevolence might serve as \"costly signals\" of desirable mate qualities. If so, they should vary strategically with manipulations of mating-related motives. The authors examined this possibility in 4 experiments. Inducing mating goals in men increased their willingness to spend on conspicuous luxuries but not on basic necessities. In women, mating goals boosted public--but not private--helping. Although mating motivation did not generally inspire helping in men, it did induce more helpfulness in contexts in which they could display heroism or dominance. Conversely, although mating motivation did not lead women to conspicuously consume, it did lead women to spend more publicly on helpful causes. Overall, romantic motives seem to produce highly strategic and sex-specific self-presentations best understood within a costly signaling framework.read more
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Going green to be seen: Status, reputation, and conspicuous conservation.
TL;DR: Supporting the notion that altruism signals one's willingness and ability to incur costs for others' benefit, status motives increased desire for green products when shopping in public and when green products cost more (but not less) than nongreen products.
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Microbes, mating, and morality: individual differences in three functional domains of disgust.
TL;DR: This work investigates a 3-domain model of disgust and introduces a new measure of disgust sensitivity, which shows predictable differentiation based on sex, perceived vulnerability to disease, psychopathic tendencies, and Big 5 personality traits.
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Renovating the Pyramid of Needs: Contemporary Extensions Built Upon Ancient Foundations
TL;DR: This work revisits the idea of a motivational hierarchy in light of theoretical developments at the interface of evolutionary biology, anthropology, and psychology and proposes a renovated hierarchy of fundamental motives that serves as both an integrative framework and a generative foundation for future empirical research.
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The evolutionary basis of risky adolescent behavior: Implications for science, policy, and practice
Bruce J. Ellis,Marco Del Giudice,Thomas J. Dishion,Aurelio José Figueredo,Peter Gray,Vladas Griskevicius,Patricia H. Hawley,W. Jake Jacobs,Jenée James,Anthony A. Volk,David Wilson +10 more
TL;DR: The evolutionary model contends that understanding the evolutionary functions of adolescence is critical to explaining why adolescents engage in risky behavior and that successful intervention depends on working with, instead of against, adolescent goals and motivations.
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Viral marketing: Motivations to forward online content
Jason Ho,Melanie A. Dempsey +1 more
TL;DR: In this article, the authors examine the relationship between individualistic and altruistic motivations and the frequency of forwarding online content and investigate if high trait curiosity can indirectly lead to more forwarding by increasing the amount of online content consumed.
References
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Setting the Bar: The Influence of Women's Conspicuous Display on Men's Affiliative Behavior
TL;DR: In this article, a woman's conspicuous consumption can serve as a deterrent to affiliative behaviors by materialistic men, via heightened perceptions of the woman's financial standards for a romantic partner.
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Status concerns and financial debts in adolescents
TL;DR: In this paper, status concerns and financial debts in adolescents were studied and the results showed that status concerns were associated with financial debt in adolescents, while social influence was positively associated with social status.
The organic beauty industry: A gendered economic review
TL;DR: In this paper, the authors explored the historical economic perspective of the traditional beauty industry and the development of the organic beauty industry, and found that consumers responded to this behavior by founding an organic industry that not only considered social issues, but negated gendered beauty standards in the process.
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Sex differences and personality correlates of spontaneously generated reasons to give gifts
TL;DR: The authors found that men were more likely than women to give gifts to escalate relationships to sex/dating and as a mate-retention tactic, while women tended to be low on extraversion and self-esteem.
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The context of choice as boundary condition for gender differences in brand choice considerations
Enav Friedmann,Oded Lowengart +1 more
TL;DR: In this paper, the authors examined the effect of gender differences in the consideration of functional, hedonic and socially conspicuous utilities in choosing a brand for men and women, and concluded that gender differences are not evolutionary or inherent and that stereotypical gender targeting may not be the best allocation of resources for marketers.