Brand interactions and social media
Reads0
Chats0
TLDR
The hypotheses tested show that brands and customer satisfaction are both positively related to users' behavioral loyalty and attitudinal loyalty.About:
This article is published in Computers in Human Behavior.The article was published on 2016-09-01 and is currently open access. It has received 138 citations till now. The article focuses on the topics: Loyalty & Loyalty business model.read more
Citations
More filters
Journal ArticleDOI
Social Commerce effect on Customer Adoption towards E-Commerce- a TAM Model Approach
A.S. Sathish,A.S. Sathhish Kumar +1 more
TL;DR: In this article, the authors proposed and tested a customer adoption model in B2C level, where they studied the impact of social commerce components in the e-commerce and in the research to examine the better understanding of customer behaviour in India.
Journal ArticleDOI
Essential factors for building customer relationships on facebook: evidence from the czech republic
Ottó Bartók,Jana Matošková +1 more
TL;DR: In this paper , the authors identified factors related to the company's Facebook profile that influence customer Satisfaction and Loyalty in e-commerce, including the perceived usefulness and the amount of information on the Facebook company profile, the perceived credibility of information given on this profile, customer Self-efficacy and ease of use of the given social network.
Journal Article
Effects of Customer Loyalty Determinants in Social Media Context on Social Customer Loyalty
Journal ArticleDOI
The Influence of Online Brand Community Identity and Trust on Sustainable Customer Loyalty
Guoling Zhang,Zhongwu Li +1 more
TL;DR: Based on Social Identity Theory and Trust Theory, the authors discusses the impact of online brand community identity and trust on customer engagement, as well as customer engagement on customer loyalty, and shows that customer engagement has a positive correlation with customer loyalty.
References
More filters
Book
Discovering Statistics Using SPSS
Andy P. Field,Jeremy N.V. Miles +1 more
TL;DR: Suitable for those new to statistics as well as students on intermediate and more advanced courses, the book walks students through from basic to advanced level concepts, all the while reinforcing knowledge through the use of SAS(R).
Journal ArticleDOI
Conceptualizing, measuring, and managing customer-based brand equity
TL;DR: In this article, a conceptual model of brand equity from the perspective of the individual consumer is presented, which is defined as the differential effect of brand knowledge on consumers' perceptions of the brand.
Book
Business Research Methods
Alan Bryman,Emma Bell +1 more
TL;DR: In this paper, the authors present a review of the literature in business research and discuss the nature of qualitative and quantitative research, and break down the quantitative/qualitative divide by combining quantitative and qualitative research.
Journal ArticleDOI
The Benefits of Facebook “Friends:” Social Capital and College Students’ Use of Online Social Network Sites
TL;DR: Facebook usage was found to interact with measures of psychological well-being, suggesting that it might provide greater benefits for users experiencing low self-esteem and low life satisfaction.
Book
Satisfaction: A Behavioral Perspective On The Consumer
TL;DR: Satisfaction: Satisfaction is defined as "the object of desire" as mentioned in this paper, and it is defined by attributes, features, and dimensions of a person's attributes and dimensions.
Related Papers (5)
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Claes Fornell,David F. Larcker +1 more