Brand interactions and social media
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TLDR
The hypotheses tested show that brands and customer satisfaction are both positively related to users' behavioral loyalty and attitudinal loyalty.About:
This article is published in Computers in Human Behavior.The article was published on 2016-09-01 and is currently open access. It has received 138 citations till now. The article focuses on the topics: Loyalty & Loyalty business model.read more
Citations
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Social media in marketing: A review and analysis of the existing literature
TL;DR: The researchers were able to provide an overview of the main themes and trends covered by the relevant literature such as the role of social media on advertising, the electronic word of mouth, customers’ relationship management, and firms’ brands and performance.
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Mobile food ordering apps: An empirical study of the factors affecting customer e-satisfaction and continued intention to reuse
TL;DR: An integrated model based on the extended Unified Theory of Acceptance and Use of Technology (UTAUT2) and the features of MFOAs are proposed and support the role of online review, online rating, online tracking, performance expectancy, hedonic motivation, and price value on e-satisfaction and continued intention to reuse.
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The effect of social media on firm performance
Rana Tajvidi,Azhdar Karami +1 more
TL;DR: Investigation of the influence of social media on firm performance with mediating role of marketing capabilities in the UK, hotel industry finds that marketing capabilities positively and significantly mediate the association between social media use and firm performance.
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The Effects of Corporate Social Responsibility Practices and Environmental Factors through a Moderating Role of Social Media Marketing on Sustainable Performance of Business Firms
Jaffar Abbas,Shahid Mahmood,Hashim Ali,Muhammad Ali Raza,Ghaffar Ali,Jaffar Aman,Shaher Bano,Mohammad Nurunnabi +7 more
TL;DR: In this paper, the authors performed a focalized investigation to examine the association of environmental effects, new product development performance, superior customers' value, and corporate social responsibility (CSR) on sustainable performance.
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Examining consumer-brand relationships on social media platforms
TL;DR: In this paper, a conceptual model is developed, depicting the impact of customer-brand relationships on brand loyalty and word of mouth via brand trust considering online brand communities on social media platforms.
References
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Causes and Consequences of Social Interaction on the Internet: A Conceptual Framework
TL;DR: In this paper, the authors discuss research on Internet social interaction in terms of the following questions: What predicts who will look for and form social relationships on the Internet and who won't? How do people present themselves to others over the Internet? And what are the consequences of participating in Internet groups and interacting with others one-on-one for the individual's self concept and social relationships?
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Who does what on Facebook? Age, sex, and relationship status as predictors of Facebook use
TL;DR: Females, younger people, and those not currently in a committed relationship were the most active Facebook users, and there were many age-, sex-, and relationship-related main effects.
Book
Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
Damian Ryan,Calvin Jones +1 more
TL;DR: In this article, the authors show how to harness the power of digital media and use it to achieve the utmost success for their businesses and explain how to choose online marketing channels in order to get products and services to market.
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Facebook self-disclosure: Examining the role of traits, social cohesion, and motives
TL;DR: Path analyses showed that the Big Five personality factors, self-esteem, social cohesion, and motives contribute to self-disclosure dimensions, however, demographic variables did not impact disclosiveness.
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Social networking site or social surveillance site? Understanding the use of interpersonal electronic surveillance in romantic relationships
TL;DR: The findings reveal that interpersonal surveillance over SNSs is influenced by age, the time individuals spend on their partners' profiles, the integration of S NSs into daily routines, and Internet self-efficacy.
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