Brand interactions and social media
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TLDR
The hypotheses tested show that brands and customer satisfaction are both positively related to users' behavioral loyalty and attitudinal loyalty.About:
This article is published in Computers in Human Behavior.The article was published on 2016-09-01 and is currently open access. It has received 138 citations till now. The article focuses on the topics: Loyalty & Loyalty business model.read more
Citations
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Social media in marketing: A review and analysis of the existing literature
TL;DR: The researchers were able to provide an overview of the main themes and trends covered by the relevant literature such as the role of social media on advertising, the electronic word of mouth, customers’ relationship management, and firms’ brands and performance.
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Mobile food ordering apps: An empirical study of the factors affecting customer e-satisfaction and continued intention to reuse
TL;DR: An integrated model based on the extended Unified Theory of Acceptance and Use of Technology (UTAUT2) and the features of MFOAs are proposed and support the role of online review, online rating, online tracking, performance expectancy, hedonic motivation, and price value on e-satisfaction and continued intention to reuse.
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The effect of social media on firm performance
Rana Tajvidi,Azhdar Karami +1 more
TL;DR: Investigation of the influence of social media on firm performance with mediating role of marketing capabilities in the UK, hotel industry finds that marketing capabilities positively and significantly mediate the association between social media use and firm performance.
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The Effects of Corporate Social Responsibility Practices and Environmental Factors through a Moderating Role of Social Media Marketing on Sustainable Performance of Business Firms
Jaffar Abbas,Shahid Mahmood,Hashim Ali,Muhammad Ali Raza,Ghaffar Ali,Jaffar Aman,Shaher Bano,Mohammad Nurunnabi +7 more
TL;DR: In this paper, the authors performed a focalized investigation to examine the association of environmental effects, new product development performance, superior customers' value, and corporate social responsibility (CSR) on sustainable performance.
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Examining consumer-brand relationships on social media platforms
TL;DR: In this paper, a conceptual model is developed, depicting the impact of customer-brand relationships on brand loyalty and word of mouth via brand trust considering online brand communities on social media platforms.
References
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The influence of brand recognition on retail store image
Stephen S. Porter,Cindy Claycomb +1 more
TL;DR: In this article, the authors investigate the relationship between brand characteristics and image and their influence on consumers' perceptions of retail image, and propose a model of relationships between the number of recognizable brands carried by a retail establishment, the presence/absence of an anchor brand, and perceptions of the retail image.
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Getting acquainted through social network sites: Testing a model of online uncertainty reduction and social attraction
TL;DR: Drawing on a survey of 704 members of a social network site, it is found that respondents had used active, passive, and interactive strategies to reduce uncertainty about their new acquaintance and Interactive strategies were most effective in reducing uncertainty about the target person.
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Online satisfaction, trust and loyalty, and the impact of the offline parent brand
TL;DR: In this paper, the authors examine online brand relationships and the linkage between satisfaction, trust, and loyalty on the web site level, and explore the effects of offline experiences on web site-level experiences.
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Building customer relationships: do discount cards work?
Andrea McIlroy,Shirley Barnett +1 more
TL;DR: In this paper, the relationship between customer loyalty and satisfaction, profitability and customer retention is described within the framework of relationship marketing, and a New Zealand hotel case study is presented which describes customer reactions to a discount card promotion.
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How social media engagement leads to sports channel loyalty
TL;DR: This work examines whether television viewers' backchannel communication during a mega-sporting event has a positive effect on their sports channel loyalty and proposes three levels of social TV engagement, functional, emotional, and communal.
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