Journal ArticleDOI
Facebook eWOM: Self-Shared Versus System-Generated Credibility Cue
TLDR
The structural model results confirm that the perceived source and message credibility derived from self-shared and system-generated cues are significant antecedents to purchase-related consideration for a brand.Citations
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Journal ArticleDOI
Study of Consumer Brand Following Intention on Instagram: Applying the Uses and Gratification Theory
Book ChapterDOI
Study of Consumer Brand Following Intention on Instagram
TL;DR: In this article , the role of need for self-enhancement, the need for entertainment, and deal-seeking behavior on the intention to follow brands on Instagram was examined.
References
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Journal ArticleDOI
Checking the Success of Manipulations in Marketing Experiments
TL;DR: The authors discuss several issues in the timing, construction, and analysis of manipulation and confounding checks in marketing experiments and three alternative approaches for assessing the construct validity of experimental manipulations.
Journal ArticleDOI
Electronic word of mouth (eWOM)
Mira Lee,Seounmi Youn +1 more
TL;DR: In this paper, the authors explored whether and how different online platforms to which electronic word of mouth (eWOM) communication is posted influence consumers' judgements of reviewed products and examined the moderating role of the valence of eWOM on the platforms.
Journal ArticleDOI
Credibility and trust of information in online environments: The use of cognitive heuristics
TL;DR: How and why digitally networked communication environments alter traditional notions of trust are discussed, and research is presented that examines how information consumers make judgments about the credibility and accuracy of information they encounter online.
Journal ArticleDOI
Helpfulness of Online Consumer Reviews: Readers' Objectives and Review Cues
TL;DR: The results show that both peripheral cues, including review rating and reviewer's credibility, and central cues, such as the content of reviews, influence the helpfulness of reviews.
Journal ArticleDOI
Self-Generated Versus Other-Generated Statements and Impressions in Computer-Mediated Communication A Test of Warranting Theory Using Facebook
TL;DR: Two experiments employed mock-up profiles resembling the Internet site, Facebook, to display self- generated clues and to display other-generated clues about a Facebook user, supporting warranting theory exclusively and potential effects of social comments on a variety of new information forms.