Market-Based Assets and Shareholder Value: A Framework for Analysis
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The authors developed a conceptual framework of the marketing-finance interface and discussed its implications for the theory and practice of marketing, and proposed that marketing is concern, concern, and concern.Citations
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Resource-Based Theory in Marketing
TL;DR: The use of resource-based theory (RBT) in marketing research has increased by more than 500% in the past decade, which suggests its importance as a framework for explaining and predicting competitive advantages and performance outcomes as discussed by the authors.
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Understanding the Marketing Department's Influence Within the Firm
TL;DR: In this article, the authors investigated the influence of the marketing department within firms and found that the accountability and innovativeness of marketing departments represent the two major drivers of its influence.
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Which resources matter the most to firm success? An exploratory study of resource-based theory
TL;DR: In this article, the authors defined the firm's resource pool to include intangible and tangible assets, and a series of hypotheses were posited in order to examine the relative contribution levels of various resources on firm success.
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How Is Manifest Branding Strategy Related to the Intangible Value of a Corporation
TL;DR: In this article, the authors investigate the relationship between three types of branding strategies: corporate branding, house of brands, and mixed branding, and find that mixed branding strategy is associated with lower values of Tobin's q, after controlling for the effects of several important and relevant factors.
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Marketing and business performance
TL;DR: The authors synthesize three major streams of thought in strategic management with the empirical and theoretical literature on strategic marketing to develop an integrative theory-based conceptual framework linking marketing with firms' business performance.
References
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Book ChapterDOI
Firm Resources and Sustained Competitive Advantage
TL;DR: In this article, the authors examined the link between firm resources and sustained competitive advantage and analyzed the potential of several firm resources for generating sustained competitive advantages, including value, rareness, imitability, and substitutability.
Book
The Knowledge Creating Company
TL;DR: The Japanese companies, masters of manufacturing, have also been leaders in the creation, management, and use of knowledge-especially the tacit and often subjective insights, intuitions, and ideas of employees as discussed by the authors.
Journal ArticleDOI
The fifth discipline - the art and practice of the learning organization
TL;DR: Senge's Fifth Discipline is a set of principles for building a "learning organization" as discussed by the authors, where people expand their capacity to create the results they truly desire, where new and expansive patterns of thinking are nutured, where collective aspiration is set free, and where people are contually learning together.
Book
The balanced scorecard : measures that drive performance
Robert S. Kaplan,David P. Norton +1 more
TL;DR: A "balanced scorecard" is developed, a new performance measurement system that gives top managers a fast but comprehensive view of the business and complements those financial measures with three sets of operational measures having to do with customer satisfaction, internal processes, and the organization's ability to learn and improve.
Journal ArticleDOI
Conceptualizing, measuring, and managing customer-based brand equity
TL;DR: In this article, a conceptual model of brand equity from the perspective of the individual consumer is presented, which is defined as the differential effect of brand knowledge on consumers' perceptions of the brand.