Market-Based Assets and Shareholder Value: A Framework for Analysis
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TLDR
The authors developed a conceptual framework of the marketing-finance interface and discussed its implications for the theory and practice of marketing, and proposed that marketing is concern, concern, and concern.Citations
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Die Customer-based View der Unternehmung
TL;DR: In this article, the authors show that the Ausrichtung an der Zufriedenheit des Kunden is einen wesentlichen Teil der Performanceunterschiede zwischen Unternehmen zu erklaren vermag.
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Judging marketing mix effectiveness
Neil Brooks,Lyndon Simkin +1 more
TL;DR: In this paper, the authors review the differing structural constraints between corporates and SMEs in the area of measuring marketing effectiveness and, using the premise that an imperfect measure is better than none, demonstrate a practitioner-developed tool for "judging" marketing mix effectiveness through a case study from the automotive sector.
Journal ArticleDOI
Service Expansion of Product Firms in the Information Technology Industry: An Empirical Study
TL;DR: The characteristics of the product portfolio—specifically, the composition and scope of firm offerings among hardware, application software, and infrastructure software—as key to successful service expansion are identified.
Journal ArticleDOI
The Impact of Quality on Satisfaction, Revenue, and Cost as Perceived by Providers of Higher Education
TL;DR: In this article, the authors investigated whether institutions of higher education have implemented quality improvement programs, and if so, if the results are similar to what has been observed with firms in the private sector.
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Brand‐extension feedback effects: an Asian branding perspective
Abhishek Dwivedi,Bill Merrilees +1 more
TL;DR: In this paper, the impact of brand extensions on parent brand-equity within the Asian (specifically Indian) context is examined. And parent brand trust is examined as a new antecedent of brand extension feedback.
References
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Book ChapterDOI
Firm Resources and Sustained Competitive Advantage
TL;DR: In this article, the authors examined the link between firm resources and sustained competitive advantage and analyzed the potential of several firm resources for generating sustained competitive advantages, including value, rareness, imitability, and substitutability.
Book
The Knowledge Creating Company
TL;DR: The Japanese companies, masters of manufacturing, have also been leaders in the creation, management, and use of knowledge-especially the tacit and often subjective insights, intuitions, and ideas of employees as discussed by the authors.
Journal ArticleDOI
The fifth discipline - the art and practice of the learning organization
TL;DR: Senge's Fifth Discipline is a set of principles for building a "learning organization" as discussed by the authors, where people expand their capacity to create the results they truly desire, where new and expansive patterns of thinking are nutured, where collective aspiration is set free, and where people are contually learning together.
Book
The balanced scorecard : measures that drive performance
Robert S. Kaplan,David P. Norton +1 more
TL;DR: A "balanced scorecard" is developed, a new performance measurement system that gives top managers a fast but comprehensive view of the business and complements those financial measures with three sets of operational measures having to do with customer satisfaction, internal processes, and the organization's ability to learn and improve.
Journal ArticleDOI
Conceptualizing, measuring, and managing customer-based brand equity
TL;DR: In this article, a conceptual model of brand equity from the perspective of the individual consumer is presented, which is defined as the differential effect of brand knowledge on consumers' perceptions of the brand.