Market-Based Assets and Shareholder Value: A Framework for Analysis
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TLDR
The authors developed a conceptual framework of the marketing-finance interface and discussed its implications for the theory and practice of marketing, and proposed that marketing is concern, concern, and concern.Citations
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Dissertation
Value-based management control systems: an analysis of design and use
Abstract: This dissertation is centered around the following problem definition: Why do Dutch companies use Value-based Management, how is VBM implemented and in what way does it affect decision making in business units in order to create economic value. The next three sub-questions are posed to find the answer : (i) Why manage for value and how to express value creation? (ii) How to design and implement a management control system th at enhances value creation? and (iii) How do Dutch companies apply VBM and to which extent does VBM affect their management control system?
Journal ArticleDOI
Relation between marketing expenses and bank’s financial position: Ukrainian reality
Khmarskyi Valentyn,Roman Pavlov +1 more
TL;DR: In this paper, a new rating system for the National Bank of Ukraine of Ukraine is proposed, which can be used by the main supervisory bank of Ukraine to determine fragile banks and to predict their bankruptcy.
Journal ArticleDOI
The Impact of Inaccurate Color on Customer Retention and CRM
TL;DR: Retention as it is impacted by inaccurate color representation on the web is investigated by considering the complexities associated with color representation, establishing the importance of retention, discussing some of the determinants of retention such as customer satisfaction and service quality, and presenting the results of a study of consumers' perception of color inaccuracies on theweb and the consequences for an online retailer.
Quest of Australian public universities for competitive advantage in a global higher education environment
TL;DR: In this paper, a triangulated approach is used to evaluate the current levels of concern of Australian public universities with rapid intensification of the quality of Australian universities' public education.
References
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Book ChapterDOI
Firm Resources and Sustained Competitive Advantage
TL;DR: In this article, the authors examined the link between firm resources and sustained competitive advantage and analyzed the potential of several firm resources for generating sustained competitive advantages, including value, rareness, imitability, and substitutability.
Book
The Knowledge Creating Company
TL;DR: The Japanese companies, masters of manufacturing, have also been leaders in the creation, management, and use of knowledge-especially the tacit and often subjective insights, intuitions, and ideas of employees as discussed by the authors.
Journal ArticleDOI
The fifth discipline - the art and practice of the learning organization
TL;DR: Senge's Fifth Discipline is a set of principles for building a "learning organization" as discussed by the authors, where people expand their capacity to create the results they truly desire, where new and expansive patterns of thinking are nutured, where collective aspiration is set free, and where people are contually learning together.
Book
The balanced scorecard : measures that drive performance
Robert S. Kaplan,David P. Norton +1 more
TL;DR: A "balanced scorecard" is developed, a new performance measurement system that gives top managers a fast but comprehensive view of the business and complements those financial measures with three sets of operational measures having to do with customer satisfaction, internal processes, and the organization's ability to learn and improve.
Journal ArticleDOI
Conceptualizing, measuring, and managing customer-based brand equity
TL;DR: In this article, a conceptual model of brand equity from the perspective of the individual consumer is presented, which is defined as the differential effect of brand knowledge on consumers' perceptions of the brand.