Market-Based Assets and Shareholder Value: A Framework for Analysis
Reads0
Chats0
TLDR
The authors developed a conceptual framework of the marketing-finance interface and discussed its implications for the theory and practice of marketing, and proposed that marketing is concern, concern, and concern.Citations
More filters
Journal ArticleDOI
Effect of Service Transition Strategies on Firm Value
TL;DR: In this paper, the authors investigate the effectiveness of service transition strategies for generating shareholder value by evaluating secondary data pertaining to 477 publicly traded manufacturing firms during 1990-2005 and find that transition strategies are more effective at enhancing value when the service offerings are related more to the firm's core business and when firms have more available resources (i.e., resource slack).
Journal ArticleDOI
The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm Performance
TL;DR: This article conducted a meta-analysis of the firm capability-performance relationship using a mixed-effects model and found that marketing capability has a stronger impact on firm performance than research and development and operations capabilities.
Journal ArticleDOI
Managing brands in the social media environment
TL;DR: In this article, a framework of social media's impact on brand management is introduced, arguing that consumers are becoming pivotal authors of brand stories due to new dynamic networks of consumers and brands formed through social media and the easy sharing of brand experiences in such networks.
Journal ArticleDOI
The performance impact of marketing resources
TL;DR: In this paper, the authors develop and empirically test scales for measuring marketing resources and assess their impact on performance outcomes, finding that marketing resources impact on financial performance indirectly through creating customer satisfaction and loyalty and building superior market performance.
Posted Content
The Debate Over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk
TL;DR: In this article, the authors developed a theoretical framework that predicts the impact of corporate social performance on firm-idiosyncratic risk and the role of two strategic marketing levers, advertising and research and development (R&D), in explaining the variability of this impact among different firms.
References
More filters
Book ChapterDOI
Firm Resources and Sustained Competitive Advantage
TL;DR: In this article, the authors examined the link between firm resources and sustained competitive advantage and analyzed the potential of several firm resources for generating sustained competitive advantages, including value, rareness, imitability, and substitutability.
Book
The Knowledge Creating Company
TL;DR: The Japanese companies, masters of manufacturing, have also been leaders in the creation, management, and use of knowledge-especially the tacit and often subjective insights, intuitions, and ideas of employees as discussed by the authors.
Journal ArticleDOI
The fifth discipline - the art and practice of the learning organization
TL;DR: Senge's Fifth Discipline is a set of principles for building a "learning organization" as discussed by the authors, where people expand their capacity to create the results they truly desire, where new and expansive patterns of thinking are nutured, where collective aspiration is set free, and where people are contually learning together.
Book
The balanced scorecard : measures that drive performance
Robert S. Kaplan,David P. Norton +1 more
TL;DR: A "balanced scorecard" is developed, a new performance measurement system that gives top managers a fast but comprehensive view of the business and complements those financial measures with three sets of operational measures having to do with customer satisfaction, internal processes, and the organization's ability to learn and improve.
Journal ArticleDOI
Conceptualizing, measuring, and managing customer-based brand equity
TL;DR: In this article, a conceptual model of brand equity from the perspective of the individual consumer is presented, which is defined as the differential effect of brand knowledge on consumers' perceptions of the brand.