Market-Based Assets and Shareholder Value: A Framework for Analysis
Reads0
Chats0
TLDR
The authors developed a conceptual framework of the marketing-finance interface and discussed its implications for the theory and practice of marketing, and proposed that marketing is concern, concern, and concern.Citations
More filters
Journal ArticleDOI
The moderating role of IT-business alignment in the relationship between IT governance, IT competence, and innovation
Sylvie Héroux,Anne Fortin +1 more
TL;DR: It is suggested that while greater IT governance triggers more innovation, IT-business alignment does not moderate this relationship, and innovation is not significantly affected by the board’s IT competence but is positively impacted by IT intensity.
Journal ArticleDOI
Digital business capability: its impact on firm and customer performance
TL;DR: In this article, the authors conceptualize and operationalize the digital business capability (DBC) construct and assess the effects of DBC on customer performance using a unique multisource, multilevel dataset collected at two points in time.
Journal ArticleDOI
Hypercompetition and the future of global management in the twenty‐first century
TL;DR: In this article, the importance of organizational boundary spanners is explored as a means to effectively compete in the global competitive arena, and inpatriation is viewed as a mean to gain tacit knowledge at the headquarters level to ensure adaptation of corporate standard operating policies to effectively competitive as a global network, yet with the flexibility to meet local competitor strategies and consumer demands.
Journal ArticleDOI
Marketing in a recession: retrench or invest?
TL;DR: This article used a modified meta-analysis to review and evaluate extant research on marketing spending during recessions and found that marketing can be significantly more important to the firm during a recession than at any other time.
Journal ArticleDOI
The 2005 ISMS Practice Prize Winner---Customer Equity and Lifetime Management (CELM) Finnair Case Study
Giuliano Tirenni,Abderrahim Labbi,Cesar Berrospi,André Elisseeff,Timir Bhose,Kari Pauro,Seppo Pöyhönen +6 more
TL;DR: The Customer Equity and Lifetime Management (CELM) solution is based on a decision-support system that offers marketing managers a scientific framework for the optimal planning and budgeting of targeted marketing campaigns to maximize return on marketing investments.
References
More filters
Book ChapterDOI
Firm Resources and Sustained Competitive Advantage
TL;DR: In this article, the authors examined the link between firm resources and sustained competitive advantage and analyzed the potential of several firm resources for generating sustained competitive advantages, including value, rareness, imitability, and substitutability.
Book
The Knowledge Creating Company
TL;DR: The Japanese companies, masters of manufacturing, have also been leaders in the creation, management, and use of knowledge-especially the tacit and often subjective insights, intuitions, and ideas of employees as discussed by the authors.
Journal ArticleDOI
The fifth discipline - the art and practice of the learning organization
TL;DR: Senge's Fifth Discipline is a set of principles for building a "learning organization" as discussed by the authors, where people expand their capacity to create the results they truly desire, where new and expansive patterns of thinking are nutured, where collective aspiration is set free, and where people are contually learning together.
Book
The balanced scorecard : measures that drive performance
Robert S. Kaplan,David P. Norton +1 more
TL;DR: A "balanced scorecard" is developed, a new performance measurement system that gives top managers a fast but comprehensive view of the business and complements those financial measures with three sets of operational measures having to do with customer satisfaction, internal processes, and the organization's ability to learn and improve.
Journal ArticleDOI
Conceptualizing, measuring, and managing customer-based brand equity
TL;DR: In this article, a conceptual model of brand equity from the perspective of the individual consumer is presented, which is defined as the differential effect of brand knowledge on consumers' perceptions of the brand.