Possessions and the extended self.
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TLDR
In this paper, a variety of evidence is presented supporting this simple and compelling premise and implications for consumer behavior are derived for consumer behaviour because the construct of extended self involves consumer behavior rather than buyer behavior, it appears to be a much richer construct than previous formulations positing a relationship between selfconcept and consumer brand choice.Abstract:
Our possessions are a major contributor to and reflection of our identities A variety of evidence is presented supporting this simple and compelling premise Related streams of research are identified and drawn upon in developing this concept and implications are derived for consumer behavior Because the construct of extended self involves consumer behavior rather than buyer behavior, it appears to be a much richer construct than previous formulations positing a relationship between self-concept and consumer brand choiceread more
Citations
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Journal ArticleDOI
Pride in contemporary sport consumption: a marketing perspective
Alain Decrop,Christian Derbaix +1 more
TL;DR: In this article, a multidimensional process view of pride is offered by reporting the findings of a qualitative interpretive study on soccer fans' possessions, i.e., introspective, vicarious, contagious, and conspicuous.
Journal ArticleDOI
Psychological Ownership, Territorial Behavior, and Being Perceived as a Team Contributor: The Critical Role of Trust in the Work Environment
TL;DR: The role of trust in the work environment as a critical condition that determines the relationship between psychological ownership, territoriality, and being perceived as a team contributor was investigated in this article.
Journal ArticleDOI
And Now, A Word from Our Sponsor--A Look at the Effects of Sponsored Content and Banner Advertising
TL;DR: In this paper, the effects of banner advertising and sponsored content on Web site communities and their advertisers were investigated through two studies, and it was shown that sponsored content can be an effective advertising tool to engender positive response toward an advertiser and increase feelings of customer responsiveness, product quality, category leadership and even purchase intention.
Proceedings ArticleDOI
Learning from IKEA hacking: i'm not one to decoupage a tabletop and call it a day.
TL;DR: The motivations for IKEA hacking are discussed and the impact of information technology on do-it-yourself culture, design, and HCI is explored.
Posted Content
The Birth of Brand: 4000 Years of Branding History
Karl Moore,Susan E. Reid +1 more
TL;DR: In this article, the authors show that brands are as old as civilization and derive evidence of branding, in various forms, from important historical periods beginning 2250 BCE in the Indus Valley through to 300 BCE Greece.
References
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Book
The Principles of Psychology
TL;DR: For instance, the authors discusses the multiplicity of the consciousness of self in the form of the stream of thought and the perception of space in the human brain, which is the basis for our work.
Posted Content
Subjective Well-Being
TL;DR: The literature on subjective well-being (SWB), including happiness, life satisfaction, and positive affect, is reviewed in three areas: measurement, causal factors, and theory.
Journal ArticleDOI
The Evolution of Reciprocal Altruism
TL;DR: In this paper, a model is presented to account for the natural selection of what is termed reciprocally altruistic behavior, and the model shows how selection can operate against the cheater (non-reciprocator) in the system.