Possessions and the extended self.
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TLDR
In this paper, a variety of evidence is presented supporting this simple and compelling premise and implications for consumer behavior are derived for consumer behaviour because the construct of extended self involves consumer behavior rather than buyer behavior, it appears to be a much richer construct than previous formulations positing a relationship between selfconcept and consumer brand choice.Abstract:
Our possessions are a major contributor to and reflection of our identities A variety of evidence is presented supporting this simple and compelling premise Related streams of research are identified and drawn upon in developing this concept and implications are derived for consumer behavior Because the construct of extended self involves consumer behavior rather than buyer behavior, it appears to be a much richer construct than previous formulations positing a relationship between self-concept and consumer brand choiceread more
Citations
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Self‐Construal, Reference Groups, and Brand Meaning
TL;DR: In this article, the authors propose that consumers purchase brands in part to construct their self-concepts and, in so doing, form self-brand connections, and they focus on reference groups as a source of brand meaning.
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Liberatory Postmodernism and the Reenchantment of Consumption
A. Fuat Firat,Alladi Venkatesh +1 more
TL;DR: In this article, the authors elaborate on various key ideas about consumption and consumer from a theoretical position that they have labeled "liberatory postmodernism." By unmasking the limitations of modernism that have to do with the onerous nature of its metanarratives and narrow conventionalism, they show that postmodern developments offer alternate visions of consumption processes that have an emancipatory potential.
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When Good Brands Do Bad
TL;DR: In this paper, a longitudinal field experiment examined the evolution of consumer-brand relationships and found that relationships with sincere brands deepened over time in line with friendship templates, and relationships with exciting brands evinced a trajectory characteristic of short-lived flings.
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Measuring Perceptions of Brand Luxury
TL;DR: In this paper, a theoretical framework of the brand-luxury construct that leads to a specification of the dimensions of luxury as applied to brands is discussed, along with a consideration of the theoretical and practical implications regarding the symbolic use of luxury brands for the public policymaker and consumer.
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The state of psychological ownership: Integrating and extending a century of research
TL;DR: For instance, this article found that people develop feelings of ownership for a variety of objects, material and immaterial in nature, and refer to this state as psychological ownership, which they call psychological ownership.
References
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Book
The Principles of Psychology
TL;DR: For instance, the authors discusses the multiplicity of the consciousness of self in the form of the stream of thought and the perception of space in the human brain, which is the basis for our work.
Posted Content
Subjective Well-Being
TL;DR: The literature on subjective well-being (SWB), including happiness, life satisfaction, and positive affect, is reviewed in three areas: measurement, causal factors, and theory.
Journal ArticleDOI
The Evolution of Reciprocal Altruism
TL;DR: In this paper, a model is presented to account for the natural selection of what is termed reciprocally altruistic behavior, and the model shows how selection can operate against the cheater (non-reciprocator) in the system.