Possessions and the extended self.
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TLDR
In this paper, a variety of evidence is presented supporting this simple and compelling premise and implications for consumer behavior are derived for consumer behaviour because the construct of extended self involves consumer behavior rather than buyer behavior, it appears to be a much richer construct than previous formulations positing a relationship between selfconcept and consumer brand choice.Abstract:
Our possessions are a major contributor to and reflection of our identities A variety of evidence is presented supporting this simple and compelling premise Related streams of research are identified and drawn upon in developing this concept and implications are derived for consumer behavior Because the construct of extended self involves consumer behavior rather than buyer behavior, it appears to be a much richer construct than previous formulations positing a relationship between self-concept and consumer brand choiceread more
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A Framework for Conceptual Contributions in Marketing
TL;DR: In this article, a framework for thinking about conceptualization in marketing is developed, followed by a typology of types of conceptual contributions, their similarities and differences, and their importance to the field.
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The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale
TL;DR: Brand engagement in self-concept (BESC) is a generalized view of brands in relation to the self, with consumers varying in their tendency to include important brands as part of their selfconcepts as discussed by the authors.
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Crafting Brand Authenticity: The Case of Luxury Wines
TL;DR: In this paper, the authors examine the strategies of 26 luxury wine firms in order to understand how to create an impression of authenticity by creating a sincere story consisting of a creative blend of industrial and rhetorical attributes.
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The Impact of Private versus Public Consumption on Variety-Seeking Behavior
TL;DR: This paper found that consumers expect others to evaluate their decision more favorably if they choose variety and that this sometimes leads individuals to incorporate more variety into their public than private decisions, and that pressure to choose variety in public is eliminated when a social cue signals the appropriateness of consuming one's favorites.
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The IKEA effect: When labor leads to love
TL;DR: This article investigated boundary conditions for the IKEA effect and found that labor leads to love only when labor results in successful completion of tasks; when participants built and then destroyed their creations, or failed to complete them, the effect dissipated.
References
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Book
The Principles of Psychology
TL;DR: For instance, the authors discusses the multiplicity of the consciousness of self in the form of the stream of thought and the perception of space in the human brain, which is the basis for our work.
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Subjective Well-Being
TL;DR: The literature on subjective well-being (SWB), including happiness, life satisfaction, and positive affect, is reviewed in three areas: measurement, causal factors, and theory.
Journal ArticleDOI
The Evolution of Reciprocal Altruism
TL;DR: In this paper, a model is presented to account for the natural selection of what is termed reciprocally altruistic behavior, and the model shows how selection can operate against the cheater (non-reciprocator) in the system.