Possessions and the extended self.
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In this paper, a variety of evidence is presented supporting this simple and compelling premise and implications for consumer behavior are derived for consumer behaviour because the construct of extended self involves consumer behavior rather than buyer behavior, it appears to be a much richer construct than previous formulations positing a relationship between selfconcept and consumer brand choice.Abstract:
Our possessions are a major contributor to and reflection of our identities A variety of evidence is presented supporting this simple and compelling premise Related streams of research are identified and drawn upon in developing this concept and implications are derived for consumer behavior Because the construct of extended self involves consumer behavior rather than buyer behavior, it appears to be a much richer construct than previous formulations positing a relationship between self-concept and consumer brand choiceread more
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Whence Consumer Loyalty
TL;DR: Both practitioners and academics understand that consumer loyalty and satisfaction are linked inextricably. But they also understand that this relation is asymmetric as mentioned in this paper. Although loyal consumers are most...
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Consumers and Their Brands: Developing Relationship Theory in Consumer Research
TL;DR: The authors argue for the validity of the relationship proposition in the consumer-brand context, including a debate as to the legitimacy of the brand as an active relationship partner and empirical support for the phenomenological significance of consumer-Brand bonds.
Journal ArticleDOI
Consumers and their brands : developing relationship theory in consumer research
TL;DR: In this paper, the authors argue for the validity of the relationship proposition in the consumer-brand context, including a debate as to the legitimacy of the brand as an active relationship partner and empirical support for the phenomenological significance of consumerbrand bonds.
Journal ArticleDOI
Dimensions of Brand Personality
TL;DR: Although a considerable amount of research in personality psychology has been done to conceptualize human personality, identify the “Big Five” dimensions, and explore the meaning of each dimension,... as mentioned in this paper
Journal ArticleDOI
Dimensions of Brand Personality
TL;DR: In this article, the authors developed a theoretical framework of the brand personality construct by determining the number and nature of dimensions of brand personality (Sincerity, Excitement, Competence, Sophistication, and Ruggedness).
References
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The meaning of cherished personal possessions for the elderly.
Edmund Sherman,Evelyn S. Newman +1 more
TL;DR: It was found that 81 per cent of the sample could quite readily identify a most cherished object and the lack of a cherished possession was associated with lower life satisfaction scores, which suggests that a lack might be an indicator of poor adjustment to old age.
Journal ArticleDOI
Personality Characteristics and Preferences in Pet Ownership
Aline H. Kidd,Robert M. Kidds +1 more
TL;DR: In this article, the possibilities for matching pets to owners' personality types for physical and psycho-social benefits were explored, and it was hypothesized that self-identified dog-and cat-lovers would show signi...
Journal ArticleDOI
Encouraging Altruism: Public Attitudes and the Marketing of Organ Donation
TL;DR: The public's attitudes toward organ donation are treated and what can and is being done to foster the willingness to donate are considered, about altruism and its exploitation for the common good.