Possessions and the extended self.
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TLDR
In this paper, a variety of evidence is presented supporting this simple and compelling premise and implications for consumer behavior are derived for consumer behaviour because the construct of extended self involves consumer behavior rather than buyer behavior, it appears to be a much richer construct than previous formulations positing a relationship between selfconcept and consumer brand choice.Abstract:
Our possessions are a major contributor to and reflection of our identities A variety of evidence is presented supporting this simple and compelling premise Related streams of research are identified and drawn upon in developing this concept and implications are derived for consumer behavior Because the construct of extended self involves consumer behavior rather than buyer behavior, it appears to be a much richer construct than previous formulations positing a relationship between self-concept and consumer brand choiceread more
Citations
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Evaluating the effectiveness of brand‐positioning strategies from a consumer perspective
TL;DR: In this paper, the authors explore empirically the overall relative effectiveness of alternative positioning strategies from a consumer perspective and reveal that benefit-based positioning and surrogate (user) positioning generally outperform feature-based strategies along the three effectiveness dimensions.
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Does the importance of value, brand and relationship equity for customer loyalty differ between Eastern and Western cultures?
TL;DR: In this paper, the authors investigated whether the link between customer equity drivers (value equity, brand equity and relationship equity) and loyalty intentions is sensitive to the cultural environment and found that Eastern consumers in general have higher loyalty intentions than Western consumers.
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You are what you wear: Brand personality influences on consumer impression formation
Bob M. Fennis,Adriaan T.H. Pruyn +1 more
TL;DR: In this paper, the authors examined the role of brands in the process of impression formation and found that brand personality traits may carry over and affect perceptions of the personality of the brand's owner.
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Antecedents and outcomes of brand love: utilitarian and symbolic brand qualities
TL;DR: The authors investigated the relationship between a number of symbolic and functional brand aspects and the development of brand love feelings and concluded that managers should emphasize both functional as well as emotional/symbolic aspects to strengthen the links between brands and consumers, which will be beneficial for both sides.
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The body consumed: Reflexivity and cosmetic surgery
TL;DR: In this article, the authors conducted interviews with 15 women who had had cosmetic operations and examined what motivated their decision to have surgery; some of their thoughts and feelings before, during and after the process; and the ways in which the operation has influenced their life and self-identity subsequently.
References
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Book
The Principles of Psychology
TL;DR: For instance, the authors discusses the multiplicity of the consciousness of self in the form of the stream of thought and the perception of space in the human brain, which is the basis for our work.
Posted Content
Subjective Well-Being
TL;DR: The literature on subjective well-being (SWB), including happiness, life satisfaction, and positive affect, is reviewed in three areas: measurement, causal factors, and theory.
Journal ArticleDOI
The Evolution of Reciprocal Altruism
TL;DR: In this paper, a model is presented to account for the natural selection of what is termed reciprocally altruistic behavior, and the model shows how selection can operate against the cheater (non-reciprocator) in the system.