Possessions and the extended self.
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TLDR
In this paper, a variety of evidence is presented supporting this simple and compelling premise and implications for consumer behavior are derived for consumer behaviour because the construct of extended self involves consumer behavior rather than buyer behavior, it appears to be a much richer construct than previous formulations positing a relationship between selfconcept and consumer brand choice.Abstract:
Our possessions are a major contributor to and reflection of our identities A variety of evidence is presented supporting this simple and compelling premise Related streams of research are identified and drawn upon in developing this concept and implications are derived for consumer behavior Because the construct of extended self involves consumer behavior rather than buyer behavior, it appears to be a much richer construct than previous formulations positing a relationship between self-concept and consumer brand choiceread more
Citations
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The meanings of Lesbian and Gay Pride Day: Resistance through consumption and resistance to consumption
Steven M. Kates,Russell W. Belk +1 more
TL;DR: Lesbian and Gay Pride Day (LGPD) is investigated as a collective ritual of consumer resistance as mentioned in this paper, which raises awareness of social injustice and discursively informs social meanings in everyday life outside the festival.
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The moderating effect of brand image on public relations perception and customer loyalty
An-Tien Hsieh,Chung‐Kai Li +1 more
TL;DR: In this article, the authors investigated the relationship between customer perceptions of public relations and customer loyalty; to test for the moderating role of brand image in that relationship, they found that consumers' perception of an organisation's PR practice is an antecedent of loyalty.
Posted Content
Taboo Trade-Offs, Relational Framing, and the Acceptability of Exchanges
TL;DR: In this paper, the power of social-relational framing to complicate superficially straightforward economic exchanges of goods and services is reported. But the authors do not consider how people respond to breaches of relational boundaries (a willingness to turn a blind eye to taboo tradeoffs when it is in their interest to do so).
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Place identity: symbols of self in the urban fabric
TL;DR: In this paper, the authors explore the nature of these place-based meanings, and find that the urban fabric contains symbols (icons) that tell us something about ourselves and something about those to whom the symbols belong.
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Measuring perceived brand luxury: An evaluation of the BLI scale
TL;DR: In this paper, the psychometric properties of the Vigneron and Johnson's Brand Luxury Index scale were investigated using data collected from Taiwanese luxury consumers, and the scale was initially subjected to reliability analysis yielding low α values for two of its five proposed dimensions.
References
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Book
The Principles of Psychology
TL;DR: For instance, the authors discusses the multiplicity of the consciousness of self in the form of the stream of thought and the perception of space in the human brain, which is the basis for our work.
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Subjective Well-Being
TL;DR: The literature on subjective well-being (SWB), including happiness, life satisfaction, and positive affect, is reviewed in three areas: measurement, causal factors, and theory.
Journal ArticleDOI
The Evolution of Reciprocal Altruism
TL;DR: In this paper, a model is presented to account for the natural selection of what is termed reciprocally altruistic behavior, and the model shows how selection can operate against the cheater (non-reciprocator) in the system.