Possessions and the extended self.
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TLDR
In this paper, a variety of evidence is presented supporting this simple and compelling premise and implications for consumer behavior are derived for consumer behaviour because the construct of extended self involves consumer behavior rather than buyer behavior, it appears to be a much richer construct than previous formulations positing a relationship between selfconcept and consumer brand choice.Abstract:
Our possessions are a major contributor to and reflection of our identities A variety of evidence is presented supporting this simple and compelling premise Related streams of research are identified and drawn upon in developing this concept and implications are derived for consumer behavior Because the construct of extended self involves consumer behavior rather than buyer behavior, it appears to be a much richer construct than previous formulations positing a relationship between self-concept and consumer brand choiceread more
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Whence Consumer Loyalty
TL;DR: Both practitioners and academics understand that consumer loyalty and satisfaction are linked inextricably. But they also understand that this relation is asymmetric as mentioned in this paper. Although loyal consumers are most...
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Consumers and Their Brands: Developing Relationship Theory in Consumer Research
TL;DR: The authors argue for the validity of the relationship proposition in the consumer-brand context, including a debate as to the legitimacy of the brand as an active relationship partner and empirical support for the phenomenological significance of consumer-Brand bonds.
Journal ArticleDOI
Consumers and their brands : developing relationship theory in consumer research
TL;DR: In this paper, the authors argue for the validity of the relationship proposition in the consumer-brand context, including a debate as to the legitimacy of the brand as an active relationship partner and empirical support for the phenomenological significance of consumerbrand bonds.
Journal ArticleDOI
Dimensions of Brand Personality
TL;DR: Although a considerable amount of research in personality psychology has been done to conceptualize human personality, identify the “Big Five” dimensions, and explore the meaning of each dimension,... as mentioned in this paper
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Dimensions of Brand Personality
TL;DR: In this article, the authors developed a theoretical framework of the brand personality construct by determining the number and nature of dimensions of brand personality (Sincerity, Excitement, Competence, Sophistication, and Ruggedness).
References
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Book
Everything in Its Path: Destruction of Community in the Buffalo Creek Flood
TL;DR: Erikson as mentioned in this paper describes the dramatic story of the flooding of a narrow mountain hollow in West Virginia, where survivors from a previously tightly knit community were crowded into trailer homes with no concern for former neighborhoods, resulting in a collective trauma that lasted longer than individual traumas caused by the original disaster.
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After the New Wears Off: The Temporal Context of Product Involvement
Marsha L. Richins,Peter H. Bloch +1 more
TL;DR: In this article, the authors used a longitudinal design to provide evidence for the notion that there are two forms of product involvement: enduring involvement and situational involvement, and found that those behaviors associated with enduring involvement were stable over time, while those behaviors resulting from situational involvement declined once the situation inducing the involvement changed.
Journal ArticleDOI
Developmental Recognition of Consumption Symbolism
TL;DR: In this paper, the ability to recognize consumption symbolism was examined in six age groups and compared between males/females and higher/lower social class subjects using photographs of automobiles and houses.
Book
The Man Who Mistook His Wife for a Hat and Other Clinical Tales
TL;DR: In his most extraordinary book, "one of the great clinical writers of the 20th century" recounts the case histories of patients lost in the bizarre, apparently inescapable world of neurological disorders.
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The development of a Money Attitude Scale.
TL;DR: A 29-item Money Attitude Scale (MAS) was developed on the basis of four factors: power-prestige, retention-time, distrust, quality, and anxiety, and reliability measures were determined and discussed.