Possessions and the extended self.
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TLDR
In this paper, a variety of evidence is presented supporting this simple and compelling premise and implications for consumer behavior are derived for consumer behaviour because the construct of extended self involves consumer behavior rather than buyer behavior, it appears to be a much richer construct than previous formulations positing a relationship between selfconcept and consumer brand choice.Abstract:
Our possessions are a major contributor to and reflection of our identities A variety of evidence is presented supporting this simple and compelling premise Related streams of research are identified and drawn upon in developing this concept and implications are derived for consumer behavior Because the construct of extended self involves consumer behavior rather than buyer behavior, it appears to be a much richer construct than previous formulations positing a relationship between self-concept and consumer brand choiceread more
Citations
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Culture Swapping: Consumption and the Ethnogenesis of Middle-Class Haitian Immigrants
TL;DR: In this paper, an ethnographic study of a Haitian family in the midwestern United States demonstrates how ethnic consumers "culture swap" using goods to move between one cultural identity and another as they negotiate relations between home and host cultures.
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Protecting the self through consumption: Status goods as affirmational commodities
Niro Sivanathan,Nathan C. Pettit +1 more
TL;DR: In this paper, the authors demonstrate that individuals consume status-infused products for their reparative effects on the ego and that these high-status goods serve the purpose of shielding an individual's ego from future self-threats.
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The Effect of Need for Uniqueness on Word of Mouth
Amar Cheema,Andrew M. Kaikati +1 more
TL;DR: In this article, a psychosocial cost associated with positive word of mouth (WOM): positive WOM can decrease the uniqueness of one's possessions, which hurts high-uniqueness individuals.
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Subtle Signals of Inconspicuous Consumption
Jonah Berger,Morgan K. Ward +1 more
TL;DR: While theories of signaling and conspicuous consumption suggest that more explicit markers facilitate communication, the authors examines the utility of subtle signals and highlights the communication value of less explicit signals and discusses the implications for branding, signal persistence and the communication of identity.
Journal ArticleDOI
Integrating Marketing Communications: New Findings, New Lessons, and New Ideas
Rajeev Batra,Kevin Lane Keller +1 more
TL;DR: With an enhanced understanding of the consumer decision journey and how consumers process communications, the authors outline a comprehensive framework featuring two models designed to improve the effectiveness and efficiency of integrated marketing communication programs: a “bottom-up” communications matching model and a top-down communications optimization model.
References
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Book
The Principles of Psychology
TL;DR: For instance, the authors discusses the multiplicity of the consciousness of self in the form of the stream of thought and the perception of space in the human brain, which is the basis for our work.
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Subjective Well-Being
TL;DR: The literature on subjective well-being (SWB), including happiness, life satisfaction, and positive affect, is reviewed in three areas: measurement, causal factors, and theory.
Journal ArticleDOI
The Evolution of Reciprocal Altruism
TL;DR: In this paper, a model is presented to account for the natural selection of what is termed reciprocally altruistic behavior, and the model shows how selection can operate against the cheater (non-reciprocator) in the system.