Open AccessBook
Story and Discourse: Narrative Structure in Fiction and Film
About:
The article was published on 1980-05-31 and is currently open access. It has received 1885 citations till now. The article focuses on the topics: Narrative structure & Narrative criticism.read more
Citations
More filters
Journal ArticleDOI
Narrative analysis of a marketing relationship: The consumer's perspective
TL;DR: In this article, the consumer's role is studied by means of narrative analysis, which exposes the consumers' script for the relationship, and marketing implications are discussed in terms of the importance of the single encounter, consumer role enactment in a relationship and the consumer desire for relationships based on emotional satisfaction.
On the pleasures of the mind.
TL;DR: Kahneman and Diener as mentioned in this paper argued that the human experience is different from the experience of the body and that there are two types of pleasures: tonic pleasures and relief pleasures.
Fine-grained subjectivity and sentiment analysis: recognizing the intensity, polarity, and attitudes of private states
TL;DR: This dissertation investigates the manual and automatic identification of linguistic expressions of private states in a corpus of news documents from the world press with results in automatic systems for performing fine-grained subjectivity analysis that significantly outperform baseline systems.
Journal ArticleDOI
Classical and vignette television advertising dramas: Structural models, formal analysis, and consumer effects.
TL;DR: This paper identified and analyzed two types of television advertising dramas: classical and vignette, and proposed models of the two different types in an empirical analysis of an advertising sample, based on the attribution theory of persuasion and the elicitation of empathy versus sympathy responses.