Journal ArticleDOI
The Role of Marketing in Social Media: How Online Consumer Reviews Evolve ☆
Yubo Chen,Scott Fay,Qi Wang +2 more
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TLDR
This article examined the relationship between consumer posting behavior and marketing variables, such as product price and quality, and explored how these relationships evolve as the Internet and consumer review websites attract more universal acceptance.About:
This article is published in Journal of Interactive Marketing.The article was published on 2011-05-01. It has received 373 citations till now. The article focuses on the topics: The Internet & Online community.read more
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Book ChapterDOI
Electronic Word-of-Mouth (eWOM)
TL;DR: Hennig-Thurau et al. as discussed by the authors described the emergence of eWOM as a powerful tool for information seeking about a product or a company, which is seen as more powerful because it has significant reach and is publicly available.
Journal ArticleDOI
The Effect of Celebrity Endorsement on Instagram Fashion Purchase Intention: The Evidence from Indonesia
TL;DR: In this article, a new conceptual model and a set of hypotheses were developed to generate a better picture of the relationship between two brand components (brand image and brand trust) and repurchase intention.
Journal ArticleDOI
Social media sentimentas an additional performance measure? Examples from iconic theme park destinations
TL;DR: In this article, the authors quantified social media data collected for two iconic theme park destinations, including Walt Disney World and SeaWorld, using social media analytics, and the findings were compared to publicly available performance measures.
Journal ArticleDOI
A study on the influence of eWOM using content analysis: how do comments on value for money, product sophistication and experiential feeling affect our choices?
Vincent Cho,Alpha Chan +1 more
TL;DR: The findings show that the weekly volume of posts, their relative number of positive (negative) comments, and those posts from the earlier week impinged strongly on weekly sales of Shure products, which jumps from 0.236 to 0.732 due to the influence of eWOM.
Journal ArticleDOI
Brand Actions on Social Media: Direct Effects on Electronic Word of Mouth (eWOM) and Moderating Effects of Brand Loyalty and Social Media Usage Intensity
TL;DR: The authors looked at social media from the brand's perspective by testing theoretical links between brand-action antecedents and found that the theoretical link between the two sets of antecedent examples is a good fit.
References
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Book
Diffusion of Innovations
TL;DR: A history of diffusion research can be found in this paper, where the authors present a glossary of developments in the field of Diffusion research and discuss the consequences of these developments.
Journal ArticleDOI
Inference from Iterative Simulation Using Multiple Sequences
Andrew Gelman,Donald B. Rubin +1 more
TL;DR: The focus is on applied inference for Bayesian posterior distributions in real problems, which often tend toward normal- ity after transformations and marginalization, and the results are derived as normal-theory approximations to exact Bayesian inference, conditional on the observed simulations.
Journal ArticleDOI
Customer satisfaction, market share, and profitability: Findings from Sweden.
TL;DR: In this paper, the authors question the economic benefits of improving customer satisfaction and question whether there are economic benefits to improving quality and customer satisfaction, and they also question the link between quality and satisfaction.
Journal ArticleDOI
Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?
TL;DR: In this article, a typology for motives of consumer online articulation is proposed, drawing on findings from research on virtual communities and traditional word-of-mouth literature, which is based on the same authors' work.
Journal ArticleDOI
The Antecedents and Consequences of Customer Satisfaction for Firms
TL;DR: In this article, the antecedents and consequences of customer satisfaction were investigated in a survey of 22,300 customers of a variety of major products and services in Sweden in 1989-1990.