Journal ArticleDOI
The Role of Marketing in Social Media: How Online Consumer Reviews Evolve ☆
Yubo Chen,Scott Fay,Qi Wang +2 more
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This article examined the relationship between consumer posting behavior and marketing variables, such as product price and quality, and explored how these relationships evolve as the Internet and consumer review websites attract more universal acceptance.About:
This article is published in Journal of Interactive Marketing.The article was published on 2011-05-01. It has received 373 citations till now. The article focuses on the topics: The Internet & Online community.read more
Citations
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Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users
Elmira Djafarova,Chloe Rushworth +1 more
TL;DR: The research findings show that celebrities on Instagram are influential in the purchase behaviour of young female users, however, non-traditional celebrities such as bloggers, YouTube personalities and ‘Instafamous’ profiles are more powerful, as participants regard them as more credible and are able to relate to these, rather than more traditional, celebrities.
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Social media research
TL;DR: A causal-chain framework was developed based on the input-moderator-mediator-output model to illustrate the causality between the research constructs used and the conceptualization of theoretical models/theories proposed by previous researchers.
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A study of the impact of social media on consumers
TL;DR: In this paper, the authors describe how consumers use social media, such as online communities, to generate content and to network, and how consumers engage in social interaction on the internet.
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Challenges and solutions for marketing in a digital era
TL;DR: In this paper, the authors present the real challenges companies are facing going digital and present these challenges based on results of a survey among a convenience sample of 777 marketing executives around the globe, revealing that filling talent gaps, adjusting the organizational design, and implementing actionable metrics are the biggest improvement opportunities for companies across sectors.
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Following celebrities' tweets about brands: : the impact of twitter-based electronic word-of-mouth on consumers' source credibility perception, buying intention, and social identification with celebrities
Seung-A Annie Jin,Joe Phua +1 more
TL;DR: In this paper, the authors examined the impact of Twitter followers, electronic word-of-mouth valence, and celebrity type on consumer behavior in Twitter-based marketing communication, applying social capital theory, social identity theory, source credibility, and extant literature on eWoM.
References
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Waves in consumption with interdependence among consumers
TL;DR: In this paper, a consumer recognizes three reference groups: a peer group of similar consumers with whom the consumer wishes to share consumption activities; a distinction group from which the consumer wished to distinguish him- or herself; and an aspiration group, to which a consumer does not belong but wishes that he/she did, and with whom a consumer would like to share activities.
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First Impressions: Status Signaling Using Brand Prominence
TL;DR: In this paper, the authors proposed a classification system employing four tiers to explain consumers' choice among subtly or conspicuously branded items based on how and to whom they wish to signal.
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Agreement Between Product Ratings Generated by Different Consumer Testing Organizations: A Statistical Comparison of Consumer Reports and Which? from 1957 to 1986
TL;DR: In this article, the authors assess the reliability of product quality ratings published in consumer testing magazines (or, in other words, the extent to which different magazines agree on their ratings of the same product).
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Proposals for Strengthening the National Banking System. III A Central Bank of Limited Scope
TL;DR: A central bank with large lending power will not fit into our system, and it is not necessary, 74. as discussed by the authors The central bank's primary functions: (a) the settlement of clearing house balances, 77; (b) to ensure the use by the other banks of their resources in emergencies, 79; (c) Handling the domestic exchanges, 81.
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Survey Data on Owner-Reported Car Problems: How Useful to Prospective Purchasers of Used Cars?
TL;DR: In this paper, the predictive validity of aggregate frequency data yielded by Consumer Reports' annual surveys of problems experienced by owners of used cars was evaluated, and it was found that each year's reported frequencies of problems are highly predictive of next year's, both for the overall and individual categories.