Journal ArticleDOI
The Role of Marketing in Social Media: How Online Consumer Reviews Evolve ☆
Yubo Chen,Scott Fay,Qi Wang +2 more
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TLDR
This article examined the relationship between consumer posting behavior and marketing variables, such as product price and quality, and explored how these relationships evolve as the Internet and consumer review websites attract more universal acceptance.About:
This article is published in Journal of Interactive Marketing.The article was published on 2011-05-01. It has received 373 citations till now. The article focuses on the topics: The Internet & Online community.read more
Citations
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Journal ArticleDOI
The effects of cultural distance on online brand popularity
TL;DR: This article examined how cross-country cultural distance plays a role in determining brand popularity on social media based on cultural discount theory and developed hypotheses on how cultural, socioeconomic, and brand-related variables influence such online brand popularity.
Book ChapterDOI
III Social Media Effects Along The Value Chain – A Narrative Review
TL;DR: In this paper, the authors provide a systematic overview of top-tier social media research, focusing on empirical studies that investigate the effects of user-generated content on measurable corporate performance indicators such as consumer mindset metrics, product and market performance indicators, and financial performance measures.
Book ChapterDOI
Social Media Engagement: Reshaping the Consumption Patterns of Generation Y Caribbean and Latin American Consumers
TL;DR: In this article, the authors present a review of the research in this area and give directions on future research to include developing nations within Latin America and the Caribbean. But, they do not address the use of social media to inform consumption decisions even though consumers within these markets are using these platforms similarly to their developed world counterparts.
Journal ArticleDOI
Therapeutics studies and biological properties of Teucrium polium (Lamiaceae).
TL;DR: Teucrium polium has been used in traditional medicine as antifungal, antipyretic, antispasmodic, and antibacterial. as discussed by the authors investigates many pharmacologicals properties and side effects of T. polium.
References
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Book
Diffusion of Innovations
TL;DR: A history of diffusion research can be found in this paper, where the authors present a glossary of developments in the field of Diffusion research and discuss the consequences of these developments.
Journal ArticleDOI
Inference from Iterative Simulation Using Multiple Sequences
Andrew Gelman,Donald B. Rubin +1 more
TL;DR: The focus is on applied inference for Bayesian posterior distributions in real problems, which often tend toward normal- ity after transformations and marginalization, and the results are derived as normal-theory approximations to exact Bayesian inference, conditional on the observed simulations.
Journal ArticleDOI
Customer satisfaction, market share, and profitability: Findings from Sweden.
TL;DR: In this paper, the authors question the economic benefits of improving customer satisfaction and question whether there are economic benefits to improving quality and customer satisfaction, and they also question the link between quality and satisfaction.
Journal ArticleDOI
Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?
TL;DR: In this article, a typology for motives of consumer online articulation is proposed, drawing on findings from research on virtual communities and traditional word-of-mouth literature, which is based on the same authors' work.
Journal ArticleDOI
The Antecedents and Consequences of Customer Satisfaction for Firms
TL;DR: In this article, the antecedents and consequences of customer satisfaction were investigated in a survey of 22,300 customers of a variety of major products and services in Sweden in 1989-1990.